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Weird Ideas That Work How to Build a Creative Company

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ISBN-10: 0743227883

ISBN-13: 9780743227889

Edition: N/A

Authors: Robert I. Sutton

List price: $16.00
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Description:

A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventionalandweird. Hire misfits Pursue the impractical Find happy people and encourage them to fight Reward failure but punish inaction Forget your own successes These and other counterintuitive strategies will unlock ideas you never knew you had.
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Book details

List price: $16.00
Publisher: Free Press
Publication date: 5/15/2007
Binding: Paperback
Pages: 240
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.484

Why The Weird Ideas Work
Why These Ideas Work, but Seem Weird
What Is Creativity, Anyway?
The Weird Ideas
Hire ""Slow Learners"" (of the Organizational Code) (Weird Idea #1)
Hire People Who Make You Uncomfortable, Even Those You Dislike (Weird Idea #11?2)
Hire People You (Probably) Don't Need (Weird Idea #2)
Use Job Interviews to Get Ideas, Not to Screen Candidates (Weird Idea #3)
Encourage People to Ignore and Defy Superiors and Peers (Weird Idea #4)
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