Diffusion of Innovations

ISBN-10: 0743222091

ISBN-13: 9780743222099

Edition: 5th 2003

Authors: Everett M. Rogers

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Description:

This references concerns the history of the spread of new ideas. It explains how inventions are almost always perceived as uncertain or even risky.
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Book details

List price: $35.00
Edition: 5th
Copyright year: 2003
Publisher: Free Press
Publication date: 8/16/2003
Binding: Paperback
Pages: 576
Size: 6.00" wide x 9.00" long x 1.50" tall
Weight: 1.606
Language: English

Preface
Elements of Diffusion
A History of Diffusion Research
Contributions and Criticisms of Diffusion Research
The Generation of Innovations
The Innovation-Decision Process
Attributes of Innovations and Their Rate of Adoption
Innovativeness and Adopter Categories
Diffusion Networks
The Change Agent
Innovation in Organizations
Consequences of Innovations
Bibliography
Name Index
Subject Index
About the Author
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