Presidential Elections Strategies and Structures of American Politics

ISBN-10: 0742564231

ISBN-13: 9780742564237

Edition: 13th 2012

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Description:

Brimming with data and examples from the historic 2008 election, and laced with previews of 2012, the thirteenth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process voters, interest groups, political parties, the media, and the candidates themselves.
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Book details

List price: $54.00
Edition: 13th
Copyright year: 2012
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 7/1/2011
Binding: Paperback
Pages: 352
Size: 7.00" wide x 10.00" long x 1.00" tall
Weight: 1.584

Aaron Wildavsky was, until his death in 1993, professor of political science and public policy at the University of California in Berkeley. He was also director of its Survey Research Center.

Steven E. Schier is Dorothy H. and Edward C. Congdon ProfessSteven E. Schier is Dorothy H. and Edward C. Congdon ProfessSteven E. Schier is Dorothy H. and Edward C. Congdon Professor of Political Science and chair of the political science dor of Political Science and chair of the political science dor of Political Science and chair of the political science department at Carleton College. He is the author of "The Postepartment at Carleton College. He is the author of "The Postepartment at Carleton College. He is the author of "The Postmodern Presidency: Bill Clinton's Legacy in U.S. Politics". modern Presidency: Bill Clinton's Legacy in U.S. Politics". modern Presidency: Bill Clinton's Legacy in U.S. Politics".

List of Figure, Tables, and Boxes
Preface
The strategic Environment
Voters
Why People Don't Vote
Why People Do Vote: A Theory of Social Connectedness
Party Identification as Social Identity
Parties as Aggregates of Loyal Voters
Ideologies, Candidates, and Issues in the Minds of Voters
Changes in Party Identification: Social Habit versus Contemporary Evaluation
A Central Strategic Problem: The Attentiveness of Voters
Groups
The Presidential Vote as an Aggregation of Interest Groups
Variations among Interest Groups
"Special" Interests and Public Interest Groups
Political Parties as Organizations
Third Parties
Rules and resources
Rules: The Electoral College
Thinking about Resources
Resources: Money
The Beverly Hills Primary
Campaign Money in the Prenomination Period
Raising and Spending Money in the General Election
Does Money Buy Elections?
Campaign Finance Reform
Resources: Control over Information
Newspapers
Television
The Internet and Other New Media
Incumbency as a Resource: The Presidency
Incumbency as a Liability: The Vice Presidency
The Balance of Resources
Sequences
The Nomination Process
Before the Primaries
Iowa and New Hampshire: The First Hurdles
1972
1976
1980
1984
1988
1992
1996
2000
2004
2008
What Do These Historical Vignettes Teach?
State Primaries
State Caucuses
Superdelegates
The National Party Conventions
Candidate Organizations at the Conventions
Party Delegates at the Conventions
The Convention as Advertising
The Vice Presidential Nominee
The Future of National Conventions
The Campaign
The Well-Traveled Candidates
Persuading Voters
Economic Issues
Foreign Issues
Social Issues
Presentation of Self
Negative Campaigning
Getting Good Press
Campaign Professionals
Policy Advisers
Polling
Focus Groups
Television Advertising
New Media
Televised Debates
Getting Out the Vote
Campaign Blunders
Forecasting the Outcome
Counting the Vote
Issues
Appraisals
The Political Theory of Policy Government
Reform by Means of Participatory Democracy
Some Specific Reforms
The Nomination Process
The Decline of the National Convention
The Electoral College
Party Platforms and Party Differences
American Parties and Democracy
Elections and Public Policy
Parties of Advocacy versus Parties of Intermediation
Appendixes
Vote by Groups in Presidential Elections, 1952-2008
Voter Turnout in Presidential Elections, by Population Characteristics,1968-2008
Selections from the Democratic and Republican Party Platforms, 2008
Notes
Index
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