| |
| |
List of Figure, Tables, and Boxes | |
| |
| |
Preface | |
| |
| |
| |
The strategic Environment | |
| |
| |
| |
Voters | |
| |
| |
Why People Don't Vote | |
| |
| |
Why People Do Vote: A Theory of Social Connectedness | |
| |
| |
Party Identification as Social Identity | |
| |
| |
Parties as Aggregates of Loyal Voters | |
| |
| |
Ideologies, Candidates, and Issues in the Minds of Voters | |
| |
| |
Changes in Party Identification: Social Habit versus Contemporary Evaluation | |
| |
| |
A Central Strategic Problem: The Attentiveness of Voters | |
| |
| |
| |
Groups | |
| |
| |
The Presidential Vote as an Aggregation of Interest Groups | |
| |
| |
Variations among Interest Groups | |
| |
| |
"Special" Interests and Public Interest Groups | |
| |
| |
Political Parties as Organizations | |
| |
| |
Third Parties | |
| |
| |
| |
Rules and resources | |
| |
| |
Rules: The Electoral College | |
| |
| |
Thinking about Resources | |
| |
| |
Resources: Money | |
| |
| |
The Beverly Hills Primary | |
| |
| |
Campaign Money in the Prenomination Period | |
| |
| |
Raising and Spending Money in the General Election | |
| |
| |
Does Money Buy Elections? | |
| |
| |
Campaign Finance Reform | |
| |
| |
Resources: Control over Information | |
| |
| |
Newspapers | |
| |
| |
Television | |
| |
| |
The Internet and Other New Media | |
| |
| |
Incumbency as a Resource: The Presidency | |
| |
| |
Incumbency as a Liability: The Vice Presidency | |
| |
| |
The Balance of Resources | |
| |
| |
| |
Sequences | |
| |
| |
| |
The Nomination Process | |
| |
| |
Before the Primaries | |
| |
| |
Iowa and New Hampshire: The First Hurdles | |
| |
| |
1972 | |
| |
| |
1976 | |
| |
| |
1980 | |
| |
| |
1984 | |
| |
| |
1988 | |
| |
| |
1992 | |
| |
| |
1996 | |
| |
| |
2000 | |
| |
| |
2004 | |
| |
| |
2008 | |
| |
| |
What Do These Historical Vignettes Teach? | |
| |
| |
State Primaries | |
| |
| |
State Caucuses | |
| |
| |
Superdelegates | |
| |
| |
The National Party Conventions | |
| |
| |
Candidate Organizations at the Conventions | |
| |
| |
Party Delegates at the Conventions | |
| |
| |
The Convention as Advertising | |
| |
| |
The Vice Presidential Nominee | |
| |
| |
The Future of National Conventions | |
| |
| |
| |
The Campaign | |
| |
| |
The Well-Traveled Candidates | |
| |
| |
Persuading Voters | |
| |
| |
Economic Issues | |
| |
| |
Foreign Issues | |
| |
| |
Social Issues | |
| |
| |
Presentation of Self | |
| |
| |
Negative Campaigning | |
| |
| |
Getting Good Press | |
| |
| |
Campaign Professionals | |
| |
| |
Policy Advisers | |
| |
| |
Polling | |
| |
| |
Focus Groups | |
| |
| |
Television Advertising | |
| |
| |
New Media | |
| |
| |
Televised Debates | |
| |
| |
Getting Out the Vote | |
| |
| |
Campaign Blunders | |
| |
| |
Forecasting the Outcome | |
| |
| |
Counting the Vote | |
| |
| |
| |
Issues | |
| |
| |
| |
Appraisals | |
| |
| |
The Political Theory of Policy Government | |
| |
| |
Reform by Means of Participatory Democracy | |
| |
| |
Some Specific Reforms | |
| |
| |
The Nomination Process | |
| |
| |
The Decline of the National Convention | |
| |
| |
The Electoral College | |
| |
| |
Party Platforms and Party Differences | |
| |
| |
| |
American Parties and Democracy | |
| |
| |
Elections and Public Policy | |
| |
| |
Parties of Advocacy versus Parties of Intermediation | |
| |
| |
Appendixes | |
| |
| |
| |
Vote by Groups in Presidential Elections, 1952-2008 | |
| |
| |
| |
Voter Turnout in Presidential Elections, by Population Characteristics,1968-2008 | |
| |
| |
| |
Selections from the Democratic and Republican Party Platforms, 2008 | |
| |
| |
Notes | |
| |
| |
Index | |