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| Figures | |
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| Abbreviations | |
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| Preface | |
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| Introduction | |
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| Guiding Hand: The Role of the Propaganda System | |
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| The Structure of the Propaganda System | |
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| Types of Propaganda | |
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| The Central Propaganda Department | |
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| The Powers of the Central Propaganda Department | |
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| Channels for "Guidance" | |
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| The Structure of the Central Propaganda Department | |
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| Staffing Issues | |
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| The Leadership of the Propaganda System | |
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| Office for Foreign Propaganda/State Council Information Office | |
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| Provincial and Local Level Propaganda Departments | |
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| Some Other Organizations within the Propaganda System | |
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| Conclusion | |
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| from Thought Reform to Economic Reform: Comparing Propaganda and Thought Work in Different Eras | |
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| Constructing Socialist China: Propaganda and Thought Work, 1949-1965 | |
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| A Revolution from Within: Propaganda and Thought Work in the Cultural Revolution, 1966-1976 | |
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| The Path to 1989: Propaganda and Thought Work in the Post-Mao Era | |
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| 1989: Turning Point of a New Era | |
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| Rebuilding Legitimacy in a One-Party State: Propaganda and Thought Work in the Post-'89 Era | |
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| 1989-1992: Seizing with Both Hands | |
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| 1992-1994: Modernizing and Rationalizing the Propaganda System | |
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| 1995-1998: Taiwan Crisis, China Threat | |
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| 1999-2002: The Enemy Within, and the Enemy Without | |
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| 2002-2004: Power Struggle-Jiang the "Hardliner" versus Hu the "Reformer" | |
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| 2004-2007: Hu the "Conservative" | |
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| Conclusion | |
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| China's Unseen Engineers: Reform and Modernization in the Propaganda System | |
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| The Origins of Modern Propaganda/PR Work | |
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| Out with the Old, in with the New: Rejecting the Goals, but Not All the Methods, of Mao-Era Propaganda Methodology | |
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| New Ways of Looking at Propaganda Work in China | |
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| Adapting Western Social Science Theories to Chinese Needs | |
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| Modernizing Traditional Propaganda Methods | |
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| Political PR | |
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| Both Mouthpiece and Watchdog: The Chinese Media's Revised Role | |
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| Public Advertising | |
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| 24-hour Spin Doctors | |
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| Conclusion | |
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| Regimenting the Public Mind: The Methods of Control in the Propaganda System | |
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| Propaganda Departments' Role in Censorship | |
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| Restricting the Information Flow: Propaganda Guidelines as a Form of Control | |
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| State Organizations with a Censorship Role | |
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| Regulations as a Means of Control104 | |
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| Rule by Law | |
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| The Market as a Means and a Justification for Control | |
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| Appointing Gatekeepers as a Means of Control | |
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| The Carrot Approach: Rewards as a Means of Control | |
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| Spiritual Civilization: Setting Social Norms as a Means of Control | |
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| Controlling Social Science | |
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| Conclusion | |
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| Sex Crime, Wheels of Law, and Song Zuying: Managing Information Communication Technology in China | |
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| Pinning Jell-O to the Wall: How China Manages the Internet | |
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| The Use of Laws and Regulations to Control the Internet | |
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| Using Architecture to Control the Internet | |
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| Little Brother and Little Sister Are Watching You: Norms as a Means to Control the Internet | |
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| Sex Crime, Wheels of Law, and Song Zuying: How China Uses the Market to Control the Internet | |
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| The Internet as a New Locus for China's Propaganda and Thought Work | |
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| Cyber War: Aggressive Use of the Internet by Government Agents | |
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| The Internet as a Control Mechanism in China | |
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| The Revolution Will Not Be Televised: China's Move to Infotainment | |
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| Telecommunications as a Propaganda Tool | |
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| Radio's Role in Propaganda | |
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| Conclusion | |
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| Combating Hostile Forces: China's Foreign Propaganda Work since 1989 | |
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| Foreign Propaganda in the 1980s | |
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| Enemies All Over the World | |
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| The Post-1989 Foreign Propaganda Administrative System | |
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| Foreign Propaganda Themes Post-1989 | |
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| China's Foreign Propagandists | |
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| China's Foreign Propaganda Media | |
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| Political PR, Public Diplomacy, and Spin Doctors | |
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| Conclusion | |
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| Models and Anti-Models: Searching for a New, New China | |
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| Anti-Model: Gorbachev's Glasnost Policy and its Outcome | |
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| Both Models and Anti-Models: Propaganda and Thought Work in the Communist/Post-Communist World since 1989 | |
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| The West as a Model for China | |
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| Goodbye to All That? | |
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| China's New Model: A New, New China | |
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| Toward a New Paradigm of CCP Rule | |
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| Rating the Effectiveness of China's Modernized Propaganda System | |
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| Conclusion | |
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| The Rebirth of the Propaganda State | |
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| Glossary | |
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| Selected Bibliography | |
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| Index | |
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| About the Author | |