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Political Polling Strategic Information in Campaigns

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ISBN-10: 0742525538

ISBN-13: 9780742525535

Edition: 2003

Authors: Jeffrey M. Stonecash

List price: $36.00
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Description:

Polling is crucial to the success of political campaigns. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.
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Book details

List price: $36.00
Copyright year: 2003
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 4/2/2003
Binding: Paperback
Pages: 160
Size: 5.75" wide x 9.25" long x 0.50" tall
Weight: 0.528
Language: English

Preface
Campaigns, Democracy, and the Need for Information
Purposes, Limited Budgets, and When to Poll
What Kind of Poll?
Writing Questions: Language and the Script
Pulling a Sample: Who Votes, Sample Size, and Representativeness
Callers and Calling
The Crucial Part: Analysis and Developing a Campaign Plan
Reports and Recommendations
Tracking Polls and the Undecided
A Final Note on Polling and Democracy
A Sample Report
Bibliography
Index
About the Author