Political Polling Strategic Information in Campaigns

Name: Political Polling Strategic Information in Campaigns
Price: 11.79 USD
Availability: InStock
ISBN: 9780742525535

ISBN-10: 0742525538

ISBN-13: 9780742525535

Edition: 2003

Authors: Jeffrey M. Stonecash

List price: $36.00

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Description:

Polling is crucial to the success of political campaigns. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Book details

List price: $36.00
Copyright year: 2003
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 4/2/2003
Binding: Paperback
Pages: 160
Size: 5.75" wide x 9.25" long x 0.50" tall
Weight: 0.528



Preface



Campaigns, Democracy, and the Need for Information



Purposes, Limited Budgets, and When to Poll



What Kind of Poll?



Writing Questions: Language and the Script



Pulling a Sample: Who Votes, Sample Size, and Representativeness



Callers and Calling



The Crucial Part: Analysis and Developing a Campaign Plan



Reports and Recommendations



Tracking Polls and the Undecided



A Final Note on Polling and Democracy



A Sample Report


Bibliography


Index


About the Author