Sport Public Relations Managing Organizational Communication

Name: Sport Public Relations Managing Organizational Communication
Price: 5.7 USD
Availability: InStock
ISBN: 9780736053402

ISBN-10: 0736053409

ISBN-13: 9780736053402

Edition: 2006

Authors: G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold

List price: $69.00

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Description:

Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals.The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The following are some of the topics… covered:--The purpose of sport public relations programs, the distinction from sport marketing, and the benefits to sport organizations-A strategic perspective on public relations, addressing issues related to reputation management, fostering desirable relationships with key publics, and campaign planning-The history of sport public relations and how it is evolving-The foundations for effective media relations in sport, including information services and organizational media-The critical need for a crisis communications plan and how to develop and execute such a plan (sample plan is also featured)-The diverse forms of community relations practice and how such programs can generate revenue for sport organizations-The diverse forms of public relations practice, encompassing employee, investor, customer, donor, and government relationsSport Public Relations: Managing Organizational Communication provides the theoretical basis for industry practice as well as guidance on applying those concepts. Through "Insights From a Professional" sidebars, readers learn what sport communication work is like, what tasks and dilemmas they will face, and what opportunities are available in the industry. Other sidebars present real-life examples and historical events that show how sport communication has evolved and the vital role it plays in effective sport management. Numerous illustrations and tables present guidelines, tips, and insights, and the appendixes showcase sample products. Also included in each chapter are objectives, key terms, summaries, and learning activities to help students comprehend the material.In addition, Sport Public Relations: Managing Organizational Communication presents concepts such as reputation management in sport. It discusses how to manage relationships with key publics using a variety of strategies, including media tactics, audience research methods, community outreach programs, crisis communications plans, and Web technology. Readers will understand the full range of functions within the realm of sport public relations and they will learn how to be proactive and progressive in their public relations practices, which will result in better relationships between sport organizations and their key publics.

Book details

List price: $69.00
Copyright year: 2006
Publisher: Human Kinetics
Publication date: 1/26/2006
Binding: Paperback
Pages: 376
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 2.684
Language: English



Preface


Acknowledgments



Introducing Sport Public Relations


Definition of Sport Public Relations


Characteristics of Sport Public Relations


Sport Public Relations in Practice


The Value of Public Relations


Summary


Learning Activities



Integrating Public Relations With Strategic Management


Public Relations As a Strategic Management Tool


Organizational Relationships and Public Relations


Issues Management


Organizational Reputation


Summary


Learning Activities



Creating Public Relations Campaigns


Distinguishing Between Programs and Campaigns


Planning and Executing Campaigns


Working With Public Relations Firms


Learning From Case Studies


Summary


Learning Activities



Focusing on the Sport Organization-Media Relationship


Defining Mass Media


Mass Media Structures


Relationship Between Mass Media and Sport


Evolution of Sport Public Relations


Future of Sport Public Relations


Summary


Learning Activities



Managing the Sport Organization-Media Relationship


Identifying Influential Media


Serving Media at Organizational Events


Developing a Media Policy


Maximizing Media Exposure


Summary


Learning Activities



Providing Information Services


News Releases


Media Kits


Audiovisual News Releases


Summary


Learning Activities



Staging Interviews, News Conferences, and Media Events


Interviews


News Conferences


Media Days


Summary


Learning Activities



Developing Organizational Media


Media Guides


Other Printed Organizational Media


Electronic Organizational Media


Corporate Communications


Summary


Learning Activities



Communicating in Times of Crisis


Nature of Crises and the Need to Plan for Them


One Approach to Crisis Communications


Summary


Learning Activities



Exploring Direct-Contact Tactics


Advantages of Direct-Contact Tactics


Benefits of Direct-Contact Tactics


Types of Direct-Contact Activities


Summary


Learning Activities



Developing and Supporting Charitable Programs


Benefits of Charitable Programs


Scope of Charitable Programs in Sport


Types of Charitable Programs


Planning Charitable Programs


Financial Leverage of Charitable Programs


Importance of Charitable Programs


Summary


Learning Activities



Using the Internet in Sport Public Relations


Evaluating Web Use in Sport Public Relations


Developing a Web Site


Structuring Web Sites for Specific Stakeholders


Identifying Web Site Limitations and Problems


Summary


Learning Activities



Communicating With Internal Publics


Employee Relations


Investor Relations


Summary


Learning Activities



Communicating With External Publics


Customer Relations


Donor Relations


Government Relations


Summary


Learning Activities



Addressing Legal and Ethical Considerations


Tort Law


Contracts


Intellectual Property


Constitutional Issues


Federal and State Legislation


Summary


Learning Activities



Selected Pages From a Set of College Football Game Notes



Selected Pages From a Women's Basketball Media Guide



Sample Crisis Communications Plan



Community Relations Plan for a Minor League Baseball Franchise


References


Index


About the authors