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Profit First Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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ISBN-10: 073521414X

ISBN-13: 9780735214149

Edition: 2017

Authors: Mike Michalowicz

List price: $39.00
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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning…    
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Book details

List price: $39.00
Copyright year: 2017
Publisher: Penguin Publishing Group
Publication date: 2/21/2017
Binding: Hardcover
Pages: 224
Size: 6.28" wide x 9.27" long x 0.82" tall
Weight: 1.100
Language: English