Market Rebels How Activists Make or Break Radical Innovations

Name: Market Rebels How Activists Make or Break Radical Innovations
Price: 3.3 USD
Availability: InStock
ISBN: 9780691134567

ISBN-10: 0691134561

ISBN-13: 9780691134567

Edition: 2009

Authors: Hayagreeva Rao, H. Rao

List price: $24.95

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Description:

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao…

Book details

List price: $24.95
Copyright year: 2009
Publisher: Princeton University Press
Publication date: 12/21/2008
Binding: Hardcover
Pages: 216
Size: 5.91" wide x 8.70" long x 0.91" tall
Weight: 0.880
Language: English



Preface



From the Invisible Hand to Joined Hands



"You Can't Get People to Sit on an Explosion!": The Cultural Acceptance of the Car in America



Evange-Ale-ists and the Renaissance of Microbrewing



The French Revolution: Collective Action and the Nouvelle Cuisine Innovation



Show Me the Money: Shareholder Activism and Investor Rights



Chain Reaction: The Enactment and Repeal of Anti-Chain Store Laws



Drug Wars: How the Anti-Biotechnology Movement Penetrated German Pharmaceutical Firms and Prevented Technology Commercialization



From Exit to Voice: Advice for Activists


Notes


Index