Born to Buy A Groundbreaking Expos� of a Marketing Culture That Makes Children "Believe They Are What They Own."

ISBN-10: 0684870568

ISBN-13: 9780684870564

Edition: 2005

Authors: Juliet B. Schor

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Juliet Schor exposes the ways big business targets younger and younger children as consumers.
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Book details

List price: $17.00
Copyright year: 2005
Publisher: Scribner
Publication date: 10/18/2005
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.594
Language: English

Tables and Figures
Author's Note
The Changing World of Children's Consumption
From Tony the Tiger to Slime Time Live: The Content of Commercial Messages
The Virus Unleashed: Ads Infiltrate Everyday Life
Captive Audiences: The Commercialization of Public Schools
Dissecting the Child Consumer: The New Intrusive Research
Habit Formation: Selling Kids on Junk Food, Drugs, and Violence
How Consumer Culture Undermines Children's Well-Being
Empowered or Seduced? The Debate About Advertising and Marketing to Kids
Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys
Data Appendix
Commercial Alert's Parents' Bill of Rights
Reading Group Guide
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