Born to Buy A Groundbreaking ExposÃ© of a Marketing Culture That Makes Children "Believe They Are What They Own. " (USA Today)

ISBN-10: 0684870568

ISBN-13: 9780684870564

Edition: 2005

Authors: Juliet B. Schor

List price: $17.00

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Description:

Juliet Schor exposes the ways big business targets younger and younger children as consumers.

Book details

List price: $17.00
Copyright year: 2005
Publisher: Scribner
Publication date: 10/18/2005
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.44" long x 0.90" tall
Weight: 0.594
Language: English



Tables and Figures


Author's Note


Acknowledgments



Introduction



The Changing World of Children's Consumption



From Tony the Tiger to Slime Time Live: The Content of Commercial Messages



The Virus Unleashed: Ads Infiltrate Everyday Life



Captive Audiences: The Commercialization of Public Schools



Dissecting the Child Consumer: The New Intrusive Research



Habit Formation: Selling Kids on Junk Food, Drugs, and Violence



How Consumer Culture Undermines Children's Well-Being



Empowered or Seduced? The Debate About Advertising and Marketing to Kids



Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys


Afterword



Data Appendix



Organizations



Commercial Alert's Parents' Bill of Rights


Notes


References


Index


Reading Group Guide