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Kotler on Marketing

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ISBN-10: 0684860473

ISBN-13: 9780684860473

Edition: N/A

Authors: Philip Kotler

List price: $29.75
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In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers.
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Book details

List price: $29.75
Publisher: Free Press
Pages: 272
Size: 5.18" wide x 8.08" long x 0.99" tall
Weight: 0.792