Power Pricing How Managing Price Transforms the Bottom Line

ISBN-10: 068483443X

ISBN-13: 9780684834436

Edition: 1997

List price: $40.00 Buy it from $3.00
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In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore.
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Book details

List price: $40.00
Copyright year: 1997
Publisher: Free Press
Publication date: 2/19/1997
Binding: Hardcover
Pages: 384
Size: 6.50" wide x 9.75" long x 1.50" tall
Weight: 1.430
Language: English

Robert J. Dolanteaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books areStrategic Marketing ManagementandManaging New Product Development.

Price, Costs, and Profit: Economic Underpinnings of Pricing
Price Response Estimation
Pricing and Competitive Strategy
Breakthrough Pricing Concepts
Price Customization
International Pricing
Nonlinear Pricing
Product-Line Pricing
Price Bundling
Time Customization of Prices: The Short Term
Time Customization of Prices: The Long Term
Implementation in The Organization
Organizing for Power Pricing
Becoming a Power Pricer: Check Your Pricing IQ
About the Authors
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