Growing and Managing a Small Business An Entrepreneurial Perspective
Edition: 2nd 2007
List price: $323.95
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Description: Growing and Managing a Small Businessprovides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs. New!Chapter 2, "Entrepreneurial Strategy and Business Ethics," introduces coverage of ethics early on, prompting students to consider social responsibility in the planning phase of a business, rather than viewing it as an afterthought. New!As a large percentage of small business owners are those who take over a family business, Chapter 5 focuses on "Stepping into the Family Business." New!Chapter 6, "Launching a High Technology Business," examines the unique set of elements that entrepreneurs must consider when starting a business that takes advantage of the opportunities technology affords. New!Located at the beginning and end of every chapter,Learning from Entrepreneurscases feature real-world entrepreneurs at various stages of business development from companies such as Netflix, Method Products, and Quiznos Sub Shops. AccompanyingGuiding the Entrepreneurquestions ask readers how they would advise the entrepreneur featured in the case. New!Learning from Successboxed features highlight the successes of actual entrepreneurs. These features examine ventures ranging from Mailboxes, Etc. to Jerry Garcia's band the Grateful Dead.Learning from Mistakesillustrate errors in strategy or planning and offer tips for avoiding such errors. New!Learning from the Global Marketboxes show how international entrepreneurships meet the challenges addressed in each chapter. These features look at the Japanese decision-making method calledjankenpo(or "Rock, Paper, Scissors"); the goals of New Zealand's small business owners, and how they differ from their U.S. counterparts; and the importance of the Chinese economy to small business owners.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $323.95
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 7/13/2006
Size: 7.75" wide x 10.00" long x 0.75" tall
|Entrepreneurship and Small Business Management|
|Entrepreneurship and Small Business|
|Entrepreneurial Strategies and Business Ethics|
|Paths to Business Ownership|
|Starting a Business|
|Acquiring a Business and Franchising|
|Stepping into a Family Business|
|Launching a High-Technology Venture|
|Choosing a Legal Form of Business|
|Planning and Organizing the Business|
|Developing the Business Plan|
|Creating a Management Team|
|Preparing a Human Resources Plan|
|Marketing for Growth|
|Conducting Market Research in a Global Environment|
|Distribution and Pricing|
|Designing a Marketing Plan from Start-Up Through Growth|
|Designing and Managing the Business|
|Planning the Business|
|Cash Planning and Start-Up Financing|
|Managing and Evaluating Financial Performance|
|Planning for Change|
|Harvesting the Wealth|