| Note: Each chapter includes an Introduction, a Summary, and Exercises | |
| An Introduction to Consumer Behavior | |
| Understanding Consumer Behavior | |
| Defining Consumer Behavior | |
| What Affects Consumer Behavior? | |
| Who Benefits from the Study of Consumer Behavior? | |
| Developing and Using Information About Consumer Behavior | |
| Consumer Behavior | |
| Research Methods Types of Consumer Researchers | |
| Primary Versus Secondary Data Marketing Implications of Consumer Behavior | |
| Ethical Issues in Consumer Research | |
| The Psychological Core | |
| Motivation, Ability, and Opportunity Consumer | |
| Motivation and Its Effects | |
| What Affects Motivation? | |
| Consumer Ability: Resources to Act Consumer Opportunity | |
| Exposure, Attention, and Perception | |
| Exposure | |
| Attention | |
| Perception | |
| Knowledge and Understanding Knowledge | |
| Knowledge Content | |
| Knowledge Structure | |
| Using Knowledge to Understand | |
| Attitudes Based on High Consumer Effort | |
| What Are Attitudes? | |
| Forming and Changing Attitudes | |
| The Cognitive Foundations of Attitudes | |
| How Cognitively Based Attitudes Are Influenced | |
| The Affective (Emotional) Foundations of Attitudes | |
| How Affectively Based Attitudes | |
| Are Influenced Attitude Toward the Ad | |
| When Do Attitudes Predict Behavior? | |
| Attitudes Based on Low Consumer Effort | |
| High-Effort Versus | |
| Low-Effort Routes to Persuasion Cognitive | |
| Bases of Attitudes | |
| When Consumer Effort Is Low | |
| How Cognitive Attitudes | |
| Are Influenced Affective Bases of Attitudes | |
| When Consumer Effort Is Low | |
| How Affective Attitudes Are Influenced | |
| Memory and Retrieval What Is Memory? | |
| What Are the Types of Memory? | |
| How Memory Is Enhanced | |
| Organization of Long-Term Memory | |
| What Is Retrieval? | |
| What Are the Types of Retrieval? | |
| How Retrieval Is Enhanced | |
| The Process of Making Decisions | |
| Problem Recognition and Information Search | |
| Problem Recognition | |
| Internal Search: Searching for Information from Memor | |
| External Search: Searching for Information from the Environment | |
| Judgment and Decision Making Based on High Consumer | |
| Effort High-Effort Judgment Processes | |
| High-Effort Decision-Making Processes | |
| High-Effort Thought-Based Decisions | |
| High-Effort Feeling-Based Decisions | |
| Decision Making When Alternatives Cannot Be Compared | |
| Does Context Affect | |
| How Decisions Are Made? | |
| Judgment and Decision Making Based on Low Consumer | |
| Effort Low-Effort Judgment Processes | |
| Low-Effort Decision-Making Processes | |
| Learning Choice Tactics | |
| Low-Effort Thought-Based Decision Making | |
| Low-Effort Feeling-Based Decision Making | |
| Post-Decision Processes | |
| Post-Decision Dissonance | |
| Learning from Consumer Experience | |
| How Do Consumers | |
| Make Satisfaction or Dissatisfaction Judgments? | |
| Responses to Dissatisfaction Is Customer | |
| Satisfaction Enough? Disposition | |
| The Consumer's Culture | |
| Regional, Ethnic, and Religious | |
| Influences on Consumer Behavior | |
| Regional Influences | |
| Ethnic Influences | |
| Religious Influences | |
| Social Class Influences on Consumer Behavior | |
| Social Class | |
| How Social Class Changes over Time | |
| How Does Social Class | |
| Affect Consumption? | |
| The Consumption Patterns of Specific Social Classes | |
| Age, Gender, and Household Influences on Consumer Behavior | |
| How Age Affects Consumer Behavior | |
| How Gender Affects Consumer Behavior | |
| How the Household Influences Consumer Behavior | |
| Roles that Household Members Play | |
| Social Influence | |
| General Sources of Influence | |
| Special Sources of Influence | |
| Reference Groups | |
| Are Sources of Influence | |
| Sources Can Exert Normative Influence | |
| Sources Can Exert Informational Influence | |
| How Can "Information" Be Described? | |
| Psychographics: Values, Personality, and Lifestyles Values | |
| Personality Lifestyles | |
| Psychographics: Combining Values, Personality, and Lifestyles | |
| Consumer Behavior Outcomes | |
| Symbolic Consumer Behavior | |
| Sources and Functions of Symbolic Meaning | |
| Special Possessions Sacred Meaning | |
| The Transfer of Symbolic Meaning | |
| Through Gift Giving | |
| Adoption of, Resistance to, and Diffusion of Innovations | |
| Innovations Adoption of Innovations and Resistance to Adoption Diffusion | |
| What Influences Adoption, Resistance, and Diffusion? | |
| The Consequences of Innovations | |
| Consumer Welfare | |
| Consumerism and Public Policy Issues | |
| What Is Consumerism? | |
| Groups Involved with Public Policy and Consumerism | |
| How Advertising and Selling Practices | |
| Violate Consumer | |
| Rights Product Information and Safety Issues | |
| Environmental Protection Consumerism | |
| Around the World Consumerism in the Future | |
| The Dark Side of Consumer Behavior and Marketing | |
| Deviant Consumer Behavior | |
| Negative Effects of Marketing | |
| Table of Contents provided by Publisher. All Rights Reserved. |