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Launching New Ventures An Entrepreneurial Approach

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ISBN-10: 0618641521

ISBN-13: 9780618641529

Edition: 4th 2006

Authors: Kathleen R. Allen

List price: $150.76
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Provides entrepreneurs with the tools to start a successful new venture in a global marketplace. This book is organised to follow the process of new venture creation, from recognising an opportunity to testing a business concept in the marketplace to creating a company, and implementing the concept through the writing of a business plan.
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Book details

List price: $150.76
Edition: 4th
Copyright year: 2006
Publisher: Houghton Mifflin College Division
Size: 7.75" wide x 9.50" long x 1.00" tall
Weight: 2.332
Language: English