How We Decide

Name: How We Decide
Price: 2.82 USD
Availability: InStock
ISBN: 9780618620111

ISBN-10: 0618620117

ISBN-13: 9780618620111

Edition: 2008

Authors: Jonah Lehrer

List price: $25.00

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Description:

From the acclaimed author of Proust Was a Neuroscientist, a fascinating look at the new science of decision-making-and how it can help us make better choices Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason-and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're…

Book details

List price: $25.00
Copyright year: 2008
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 2/9/2009
Binding: Hardcover
Pages: 256
Size: 5.50" wide x 8.50" long x 1.00" tall
Weight: 0.924
Language: English

Jonah Lehreris a Contributing Editor at Wired and the author of How We Decide, Proust Was a Neuroscientist, and Imagine: How Creativity Works. Jonah is also a frequent contributor to The New Yorker, Radiolab, and the Wall Street Journal.



Introduction



The Quarterback in the Pocket



The Predictions of Dopamine



Fooled by a Feeling



The Uses of Reason



Choking on Thought



The Moral Mind



The Brain Is an Argument



The Poker Hand


Coda


Acknowledgments


Notes


Bibliography


Index