Strategic Business Letters and E-Mail

Name: Strategic Business Letters and E-Mail
Availability: InStock
ISBN: 9780618448333

ISBN-10: 0618448330

ISBN-13: 9780618448333

Edition: 2004 (Teachers Edition, Instructors Manual, etc.)

Authors: Sheryl Lindsell-Roberts

List price: $19.95

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Description:

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results.Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts's proven Six Step Process. And numerous…

Book details

List price: $19.95
Copyright year: 2004
Publisher: HarperCollins Publishers
Publication date: 10/20/2004
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.00" long x 0.90" tall
Weight: 1.320
Language: English

SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.



Introduction



Making Your Mark in the Business World



Catapulting Your Career



The A, B, Cs of Letters



Crafting Your Own Letters



Jump Start Your Writing Process



Fine-Tuning Your Message



Writing Results-Oriented Letters



Sales and Marketing with Pizzazz



Successful Job Search and Employment Issues



Customer Relations



Credit and Collections



You Are Cordially Invited



Placing and Acknowledging Orders



Personal Business Notes



Media Relations



Professional Potpourri



Applying E-mail and E-marketing Know-how



E-mail Messages That Shout Read Me!



E-mail Etiquette



E-marketing for Results


Appendixes



Punctuation Made Easy



Grammar's Not Grueling



Commonly Confused Words



Abridged Abbreviations



Proper Forms of Address