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YouTube An Insider's Guide to Climbing the Charts

ISBN-10: 0596521146

ISBN-13: 9780596521141

Edition: 2008

Authors: Michael W. Dean, Alan Lastufka

List price: $29.99
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Description:

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," whose videos get millions of views. He and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about: Storytelling and directing Shooting, editing, and rendering Creating your very own channel Broadcasting user-generated content Re-broadcasting commercial content Cultivating a devoted audience Fitting into the YouTube community Becoming a success storyAnd more. Join Alan Lastufka, a YouTube star -- with over 10,000 subscribers -- who makes part of his living from YouTube, and Michael W. Dean, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, and they put everything in context, with interviews of other YouTube rock stars. These guys understand viral marketing, and they know what it takes to get your work on everyone's YouTube radar.
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Book details

List price: $29.99
Copyright year: 2008
Publisher: O'Reilly Media, Incorporated
Publication date: 12/1/2008
Binding: Paperback
Pages: 301
Size: 6.75" wide x 9.25" long x 0.75" tall
Weight: 1.056
Language: English

Alan Lastufka a.k.a. fallofautumndistro (YouTube user name), is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than two million total views. One of his early short films received multiple airings on the Independent Film Channel. On YouTube, Lastufka is widely praised for his collaboration videos. One of the most popular is the "iPwn" iPhone parody commercial, starring MadTV cast member LisaNova (as well as some narration at the end that was engineered and produced by Michael Dean). CNN and YouTube held presidential debates on national television comprised solely of questions submitted by YouTubers via video. On July 23, 2007 U.S. Senator Christopher J. Dodd (D-Connecticut) made a YouTube video response answering a question on the subject of Net Neutrality submitted by Alan Lastufka:http://www.youtube.com/watch?v=BiiCR0USyJg Lastufka has contributed articles to numerous international magazines and zines, while co-running a popular independent publishing project in Chicago, IL.: www.fallofautumn.com Alan is currently a teacher and skills coach for a non-profit social services agency.