Web Site Measurement Hacks Tips and Tools to Help Optimize Your Online Business

Name: Web Site Measurement Hacks Tips and Tools to Help Optimize Your Online Business
Price: 5.7 USD
Availability: InStock
ISBN: 9780596009885

ISBN-10: 0596009887

ISBN-13: 9780596009885

Edition: 2005

Authors: Eric T. Peterson

List price: $24.95

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In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter "Web Site…

Book details

List price: $24.95
Copyright year: 2005
Publisher: O'Reilly Media, Incorporated
Publication date: 8/29/2005
Binding: Paperback
Pages: 430
Size: 5.98" wide x 8.98" long x 1.06" tall
Weight: 1.386
Language: English



Copyright


Foreword


Credits


Preface



Web Measurement Basics



Implementation and Setup



Online Marketing Measurement



Measuring Web Site Usability



Technographics and "Demographics"



Web Measurement and the Online Retail Model



Reporting Strategies and Key Performance Indicators


Colophon