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Super Crunchers Why Thinking-by-Numbers Is the New Way to Be Smart

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ISBN-10: 0553805401

ISBN-13: 9780553805406

Edition: 2007

Authors: Ian Ayres

List price: $26.00
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Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new…    
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Book details

List price: $26.00
Copyright year: 2007
Publisher: Random House Publishing Group
Publication date: 8/28/2007
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.50" tall
Weight: 0.946
Language: English

Introduction: The Rise of the Super Crunchers
Who's Doing Your Thinking for You?
Creating Your Own Data with the Flip of a Coin
Government by Chance
How Should Physicians Treat Evidence-Based Medicine?
Experts Versus Equations
Why Now?
Are We Having Fun Yet?
The Future of Intuition (and Expertise)