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McDonald's Behind the Arches

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ISBN-10: 0553347594

ISBN-13: 9780553347593

Edition: 1995 (Revised)

Authors: John F. Love

List price: $18.00
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McDonald's GOLDEN ARCHES is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. Business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into the multibillion-dollar corporation that has influenced the very culture of America - and the world.The trendsetting advertising campaigns and revolutionary marketing focus that have translated into huge profits.The ambitious and astoundingly successful expansion into untapped foreign markets including Russia, China, Eastern Europe and the Far East.The emphasis on…    
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Book details

List price: $18.00
Copyright year: 1995
Publisher: Random House Publishing Group
Publication date: 7/1/1995
Binding: Paperback
Pages: 496
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.188
Language: English