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Iacocca An Autobiography

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ISBN-10: 0553251473

ISBN-13: 9780553251470

Edition: N/A

Authors: Lee Iacocca, William Novak

List price: $7.99
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Description:

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating…    
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Book details

List price: $7.99
Publisher: Random House Publishing Group
Publication date: 6/1/1986
Binding: Paperback
Pages: 384
Size: 4.00" wide x 6.75" long x 1.25" tall
Weight: 0.440
Language: English

Lee Iacocca was born Lido Anthony Iacocca in 1924 in Allentown, Pennsylvania. he attended Lehigh University as well as Princeton, receiving degrees in industrial engineering and mechanical engineering. In 1946, Iacocca got a job working for Ford Motor Company as an engineering trainee. He switched to sales and in 1953, had worked his way up to assistant sales manager of the Philadelphia district. Three years later he was named sales manager in Washington D. C., and by 1960 he had succeeded Robert S. McNamara as Vice President and General Manager. In 1964, Iacocca developed the Ford Mustang, which was wildly popular, and later introduced the Mercury Cougar and the Lincoln Mark III. Finally…