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Consumer Behavior

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ISBN-10: 0538745401

ISBN-13: 9780538745406

Edition: 2011

Authors: Frank Kardes, Maria Cronley, Thomas Cline

List price: $344.95
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Book details

List price: $344.95
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Binding: Hardcover
Pages: 448
Size: 7.75" wide x 10.00" long x 0.75" tall
Weight: 2.134
Language: English

Consumer Behavior and Marketing Strategy
Understanding Consumer Behavior and Consumer Research
Consumer Focused Strategy: Segmentation and Positioning
Consumer Information Processing
Consumer Perception
Attitude and Judgment Formation and Change
Motivation and Emotion
Learning and Memory
Automatic Information Processing
Self-Concept and Personality
Consumer Decision Making
The Consumer Decision Making Process
Product Consideration, Evaluation, and Choice
Behavioral Decision Theory
Consumer Social Influences and Contemporary Strategies for Marketers
The Influence of Culture and Values
Social Influence and Behavioral Compliance
Contemporary Strategies in Reaching Consumers
Online Consumer Behavior
Branding Strategy and Consumer Behavior. (Online Only?
Managerial Decision Making
Biases in Managerial Decision Making
Strategies for Improving Managerial Decision Making