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| Theenvironment Of Business | |
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| Exploring the World of Business and Economics | |
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| Your Future in the Changing World of Business | |
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| Business: A Definition | |
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| Types of Economic Systems | |
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| Measuring Economic Performance | |
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| The Business Cycle | |
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| Types of Competition | |
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| American Business Today | |
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| Being Ethical and Socially Responsible | |
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| Business Ethics Defined | |
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| Ethical Issues | |
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| Factors Affecting Ethical Behavior | |
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| Encouraging Ethical Behavior | |
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| The Evolution of Social Responsibility in Business | |
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| Two Views of Social Responsibility | |
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| Consumerism | |
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| Employment Practices | |
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| Concern for the Environment | |
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| Implementing a Program of Social Responsibility | |
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| Exploring Global Business | |
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| The Basis for International Business | |
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| Restrictions to International Business | |
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| The Extent of International Business | |
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| Methods of Entering International Business | |
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| Sources of Export Assistance | |
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| Trends In Business Today | |
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| Choosing a Form of Business Ownership | |
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| Sole Proprietorships | |
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| Partnerships | |
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| Advantages and Disadvantages of Partnerships | |
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| Corporations | |
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| Advantages and Disadvantages of Corporations | |
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| Special Types of Business Ownership | |
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| Cooperatives, Joint Ventures, and Syndicates | |
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| Corporate Growth | |
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| Small Business, Entrepreneurship, and Franchise | |
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| Small Business: A Profile. | |
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| The People in Small Businesses: The Entrepreneurs | |
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| The Importance of Small Businesses in Our Economy | |
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| The Pros and Cons of Smallness The Small Business Administration | |
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| Franchising | |
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| The Growth of Franchising | |
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| Management And Organization | |
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| Understanding the Management Process | |
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| What Is Management? | |
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| Basic Management Functions | |
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| Kinds of Managers | |
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| What Makes Effective Managers? | |
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| Leadership | |
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| Managerial Decision Making | |
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| Managing Total Quality | |
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| What It Takes to Become a Successful Manager Today | |
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| Creating a Flexible Organization | |
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| What Is an Organization? | |
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| Job Design | |
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| Departmentalization | |
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| Delegation, Decentralization, and Centralization | |
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| The Span of Management | |
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| Chain of Command: Line and Staff Management | |
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| Forms of Organizational Structure | |
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| Additional Factors That Influence an Organization | |
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| Producing Quality Goods and Services | |
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| What Is Production? | |
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| The Conversion Process | |
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| Where Do New Products and Services Come From? | |
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| How Do Managers Plan for Production? | |
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| Operations Control | |
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| Management of Productivity and Technology | |
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| Human Resources | |
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| Attracting and Retaining the Best Employees | |
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| Human Resources Management: An Overview | |
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| Human Resources Planning | |
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| Cultural Diversity in Human Resources | |
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| Job Analysis | |
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| Recruiting, Selection, and Orientation | |
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| Compensation and Benefits | |
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| Training and Development | |
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| The Legal Environment of HRM | |
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| Motivating and Satisfying Employees and Teams | |
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| What Is Motivation? | |
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| Historical Perspectives on Motivation | |
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| Contemporary Views on Motivation | |
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| Key Motivation Techniques | |
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| Teams and Teamwork | |
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| Marketing | |
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| Building Customer Relationships Through Effective Marketing | |
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| Marketing and the Management of Customer Relationships | |
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| Utility: the Value Added by Marketing | |
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| The Marketing Concept | |
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| Markets and Their Classification | |
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| Developing a Marketing Strategy | |
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| Marketing Strategy and the Marketing Environment | |
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| Developing a Marketing Plan | |
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| Market Measurement and Sales Forecasting | |
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| Marketing Information | |
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| Types of Buying Behavior | |
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| Creating and Pricing Products that Satisfy Customers | |
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| Classification of Products | |
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| The Product Life Cycle | |
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| Product Line and Product Mix | |
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| Managing the Product Mix | |
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| Branding | |
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| Packaging and Labeling | |
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| Pricing Products | |
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| Pricing Objectives | |
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| Pricing Methods | |
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| Pricing Strategies | |
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| Pricing Business Products | |
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| Distributing and Promoting Products | |
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| Distribution Channels and market Coverage | |
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| Partnering Through Supply-Chain Management | |
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| Marketing Intermediaries: Wholesalers | |
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| Marketing Intermediaries: Retailers | |
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| Physical Distribution | |
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| What is Integrated Marketing Communications? | |
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| The Promotion Mix: An Overview | |
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| Advertising | |
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| Personal Selling | |
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| Sales Promotion | |
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| Public Relations | |
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| Management Information Systems, E-Business Accounting, And Finance | |
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| Understanding Information and e-Business | |
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| How Can Information Reduce Risk When Making a Decision? | |
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| What Is a Management Information System? | |
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| Improving Productivity with the Help of Computers and Technology | |
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| Using Computers and the Internet to Obtain Information | |
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| Defining e-Business | |
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| Fundamental Models of e-Business | |
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| The Future of e-Business: Growth, Opportunities, and Challenges | |
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| Using Accounting Information | |
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| Why Accounting Information Is Important | |
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| Who Uses Accounting Information | |
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| The Accounting Process | |
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| The Balance Sheet | |
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| The Income Statement | |
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| The Statement of Cash Flows | |
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| Evaluating Financial Statements | |
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| Mastering Financial Management | |
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| What Is Financial Management? | |
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| Planning--The Basis of Sound Financial Management | |
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| Financial Services Provided by Banks and Other Financial Institutions | |
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| Sources of Short-Term Debt Financing | |
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| Sources of Equity Financing | |
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| Sources of Long-Term Debt Financing | |
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| Understanding Personal Finances and Investments | |
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| Preparing for an Investment Program | |
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| How Securities Are Bought and Sold | |
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| Traditional Investment Alternatives | |
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| Sources of Financial Information | |
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| Careers in Business | |
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| The Importance of Career Choices | |
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| Occupational Search Activities | |
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| Planning and Preparation | |
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| A Final Note About Careers | |
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| Notes | |
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| Credits | |
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| Answers to Test Preppers | |
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| Index | |