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Business Principles and Management

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ISBN-10: 0538697938

ISBN-13: 9780538697934

Edition: 11th 2001 (Revised)

Authors: Kenneth E. Everard, James L. Burrow

List price: $104.95
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Business Principles and Management 11E has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders, challenges in the business world, and real-life scenarios are included in every chapter, bringing the world of business into your classroom. Sections on ethical and global issues make business relevant and interesting to students and readers.
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Book details

List price: $104.95
Edition: 11th
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 10/2/2000
Binding: Hardcover
Pages: 736
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.146
Language: English

Business and Its Environment
Characteristics of Business
Social and Ethical Environment of Business
Economic Environment of Business
International Environment of Business
Forms of Business Ownership and the Law
Proprietorships and Partnerships
Corporate Forms of Business Ownership
Legal Aspects of Business
Information and Communication Systems
Technology and Information Management
Organizational Communications
Management Responsibilities
Management Functions and Decision Making
The Manager as Leader
Planning and Organizing
Implementing and Controlling
Financial Management
Financial Records in a Business
Financial Analysis of a Business
Financing a Business
Financial Services
Credit and Insurance
Production and Marketing Management
Product Planning and Production Management
Nature and Scope of Marketing
Product Development and Distribution
Pricing and Promotion
Human Resources Management
Human Resources Planning
Employee and Organizational Development
Photo Credits