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Entrepreneurship Ideas in Action - Text

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ISBN-10: 053868268X

ISBN-13: 9780538682688

Edition: 2000

Authors: Jerry W. Moorman, Cynthia L. Greene

List price: $100.95
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Entrepreneurship: Ideas in Action takes students step-by-step through the entire process of running their own businesses. Creating a business plan is covered extensively, with a complete chapter plus a business plan project in every chapter. Numerous examples throughout the text put chapter content in a real-world context. Each chapter is organized into lessons, making the text easy to use in all classroom environments. Loaded with activities, individual and group projects, and reinforcement opportunities, this text will get your students ready to launch their business ideas.
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Book details

List price: $100.95
Copyright year: 2000
Publisher: Cengage South-Western
Publication date: 5/14/1999
Binding: Hardcover
Pages: 400
Size: 8.60" wide x 11.00" long x 0.80" tall
Weight: 2.244
Language: English

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

Should You Become an Entrepreneur?
What Skills Do Entrepreurs Need?
Entrepreneurs in a Market Economy
Select a Type of Ownership
Develep a Business Plan
Identify and Meet a Market Need
Finance, Protect, and Insure Your Business
Choose Your Location and Set Up for Business
Market Your Business
Hire and Manage Staff
Use Technology
Record Keeping and Accounting
Financial Mangement
Meet Your Legal, Ethical, and Social Requirements
Growth in Today's Marketplace