Pricing Strategy Setting Price Levels, Managing Price Discounts and Establishing Price Structures
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Description: Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $236.95
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/18/2011
Size: 8.25" wide x 10.50" long x 0.75" tall
|Setting The Price|
|Boundaries of a Good Price|
|Profit's Sensitivity to Price|
|Consumer Perception Driven Pricing|
|Price to Value|
|Psychological Influences to Price Sensitivity|
|Managing Price Variances|
|Establishing Price Structures|
|Price Structures and Multipart Tariffs|
|Add-ons and Accessories|
|Subscriptions and Customer Lifetime Value|
|Competition and Pricing|
|Product Life Cycle Pricing|
|Pricing Decisions and the Law|