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Social Media Marketing A Strategic Approach

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ISBN-10: 0538480874

ISBN-13: 9780538480871

Edition: 2013

Authors: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

List price: $29.99
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Description:

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
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Book details

List price: $29.99
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 4/14/2012
Binding: Paperback
Pages: 400
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 1.738
Language: English

Melissa S. Barker is a marketing and public relations professional, specializing in social media marketing and search engine marketing. She designed and implemented a social media marketing campaign for the Virtual Private Library, a popular subject directory, which included the production of a widely viewed five-star rated promotional YouTube video called, "The Virtual Private Library and the Deep Web," as well as a feature article, "Top 10 Internet Search Tips." She lives Washington State.

Donald I. Barker (M.B.A., Eastern Washington University) has authored, coauthored, and contributed to thirty-five cutting-edge textbooks, many bestsellers, on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. He pioneered the "hybrid" college textbook, combining the power of the Internet with the convenience of paper to deliver the most up-to-date learning experience possible, along with devising the process for putting textbook ancillary materials online. In addition, Don was instrumental in establishing the lucrative practice of packaging student versions of software with textbooks. As an assistant professor of information…    

Why Social Media?
Goals and Strategies
Identifying Target Audiences
Rules of Engagement for Social Media
Publishing Blogs
Publishing Podcasts & Webinars
Publishing Articles, White Papers and E-Books
Sharing Videos
Sharing Photos and Images
Social Networks
Microblogging
Discussion Boards, Social News Sites, and Q&A Sites
Mobile Computing & Location Marketing
Social Media Monitoring Tools
Social Media Marketing Plan
Appendix: Sample Social Media Marketing Plan