Business

Name: Business
Price: 4.04 USD
Availability: InStock
ISBN: 9780538478083

ISBN-10: 053847808X

ISBN-13: 9780538478083

Edition: 11th 2012

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

List price: $344.95

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Book details

List price: $344.95
Edition: 11th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/1/2011
Binding: Hardcover
Pages: 704
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.498
Language: English




The Environment Of Business



Exploring the World of Business and Economics



Being Ethical and Socially Responsible



Exploring Global Business



Business Ownership And Entrepreneurship



Choosing a Form of Business Ownership



Small Business, Entrepreneurship, and Franchises



Management And Organization



Understanding the Management Process



Creating a Flexible Organization



Producing Quality Goods and Services



Human Resources



Attracting and Retaining the Best Employees



Motivating and Satisfying Employees and Teams



Enhancing Union-Management Relations



Marketing



Building Customer Relationships Through Effective Marketing



Creating and Pricing Products that Satisfy Customers



Wholesaling, Retailing, and Physical Distribution



Developing Integrated Marketing Communications



Information For Business Strategy And Decision Making



Understanding Information and e-Business



Using Accounting Information



Finance And Investment



Understanding Money, Banking, and Credit



Mastering Financial Management



Understanding Personal Finances and Investments