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Understanding Business Strategy Concepts Plus

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ISBN-10: 0538476818

ISBN-13: 9780538476812

Edition: 3rd 2012 (Revised)

Authors: R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt

List price: $239.95
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Book details

List price: $239.95
Edition: 3rd
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 4/29/2011
Binding: Paperback
Pages: 272
Size: 8.00" wide x 10.00" long x 0.25" tall
Weight: 1.342
Language: English

The Foundations of Strategic Management
Leading Strategically
Analyzing the External Environment
Analyzing the Firm
Business-Level Strategy
Multi-Product Strategies
Acquiring and Integrating Businesses
Competing Across Borders
Creating and Maintaining Alliances
Innovating through Strategic Entrepreneurship