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Small Business Management Entrepreneurship and Beyond

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ISBN-10: 0538453141

ISBN-13: 9780538453141

Edition: 5th 2012

Authors: Timothy S. Hatten

List price: $329.95
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Description:

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information…    
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Book details

List price: $329.95
Edition: 5th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 2/10/2011
Binding: Hardcover
Pages: 528
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.398
Language: English

Timothy S. Hatten is a professor at Mesa State College in Grand Junction, Colorado, where he has served as the chair of business administration and director of the MBA program. He is currently co-director of the Entrepreneurial Business Institute. He received his Ph.D. from the University of Missouri-Columbia, his M.S. from Central Missouri State University, and his B.A. from Western State College in Gunnison, Colorado. He is a Fulbright Scholar. He taught small business management and entrepreneurship at Reykjavik University in Iceland and business planning at the Russian-American Business Center in Magadan, Russia. Dr. Hatten has been passionate about small and family businesses his whole…    

The Challenge
Small Business: An Overview
Small Business Management, Entrepreneurship, and Ownership
Planning in Small Business
Social Responsibility, Ethics, and Strategic Planning
The Business Plan
Early Decisions
Franchising
Taking Over an Existing Business
Starting a New Business
Financial and Legal Management
Accounting Records and Financial Statements
Small Business Finance
The Legal Environment
Marketing The Product or Service
Small Business Marketing: Strategy and Research
Small Business Marketing: Product
Small Business Marketing: Place
Small Business Marketing: Price and Promotion
Managing Small Business
International Small Business
Professional Small Business Management
Human Resource Management
Operations Management