Small Business Management Entrepreneurship and Beyond

ISBN-10: 0538453141

ISBN-13: 9780538453141

Edition: 5th 2012

Authors: Timothy S. Hatten

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Description:

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.
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Book details

List price: $329.95
Edition: 5th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 2/10/2011
Binding: Hardcover
Pages: 528
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.684
Language: English

Timothy S. Hatten is a professor at Mesa State College in Grand Junction, Colorado, where he has served as the chair of business administration and director of the MBA program. He is currently co-director of the Entrepreneurial Business Institute. He received his Ph.D. from the University of Missouri-Columbia, his M.S. from Central Missouri State University, and his B.A. from Western State College in Gunnison, Colorado. He is a Fulbright Scholar. He taught small business management and entrepreneurship at Reykjavik University in Iceland and business planning at the Russian-American Business Center in Magadan, Russia. Dr. Hatten has been passionate about small and family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small businesses together through the Small Business Institute program. He counsels and leads small business seminars through the Western Colorado Business Development Corporation.

The Challenge
Small Business: An Overview
Small Business Management, Entrepreneurship, and Ownership
Planning in Small Business
Social Responsibility, Ethics, and Strategic Planning
The Business Plan
Early Decisions
Franchising
Taking Over an Existing Business
Starting a New Business
Financial and Legal Management
Accounting Records and Financial Statements
Small Business Finance
The Legal Environment
Marketing The Product or Service
Small Business Marketing: Strategy and Research
Small Business Marketing: Product
Small Business Marketing: Place
Small Business Marketing: Price and Promotion
Managing Small Business
International Small Business
Professional Small Business Management
Human Resource Management
Operations Management
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