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Entrepreneurship Ideas in Action

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ISBN-10: 0538441224

ISBN-13: 9780538441223

Edition: 3rd 2006 (Revised)

Authors: Cynthia L. Greene

List price: $115.95
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ENTREPRENEURSHIP: IDEAS IN ACTION takes students step-by-step through the entire process of starting and running a business. Creating a business plan is covered extensively, and a business plan project is part of every chapter. Each chapter ends with a Case Study and a BPA, DECA, or FBLA Prep to help students prepare for competitive events. Highlights of real entrepreneurs' pitfalls present the realities of entrepreneurial challenges. Loaded with activities, updated computer applications, new Internet activities, and an enhanced Web site, this text helps students launch their business ideas.
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Book details

List price: $115.95
Edition: 3rd
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 3/8/2005
Binding: Hardcover
Pages: 416
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.442
Language: English

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

Should You Become an Entrepreneur?
What Skills Do Entrepreneurs Need?
Entrepreneurs in a Market Economy
Select a Type of Ownership
Developing a Business Plan
Identify and Meet a Market Need
Finance, Protect, and Insure Your Business
Choose Your Location and Set Up for Business
Market Your Business
Hire and Manage a Staff
Record Keeping and Accounting
Financial Management
Use Technology
Meet Your Legal, Ethical, and Social Obligations
Growth in Today's Marketplace