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ISBN-10: 0538440961

ISBN-13: 9780538440967

Edition: 2nd 2006 (Revised)

Authors: James L. Burrow

List price: $124.95
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Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world?integrated, strategic, always changing. Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet,…    
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Book details

List price: $124.95
Edition: 2nd
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 1/7/2005
Binding: Hardcover
Pages: 736
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.916

Marketing Today
Marketing Impacts Society
Marketing Begins with Economics
The Basics of Marketing
Using Marketing Research
Marketing Begins with Customers
Competitions is Everywhere
Marketing for E-Commerce
The Marketing Strategy
Develop a New Product
Services Need Marketing
Products for Resale
Get the Product to Customers
Determining the Best Price
Promotion Means Effective Communication
Be Creative with Advertising
Selling Satisfies the Customer
Moving into a Global Economy
Managing Risks
Marketing Requires Money
What is Entrepreneurship?
Take Control with Management
Careers in Marketing