Marketing

Name: Marketing
Price: 7.28 USD
Availability: InStock
ISBN: 9780538440967

ISBN-10: 0538440961

ISBN-13: 9780538440967

Edition: 2nd 2006 (Revised)

Authors: James L. Burrow

List price: $124.95

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Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world?integrated, strategic, always changing. Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet,…

Book details

List price: $124.95
Edition: 2nd
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 1/7/2005
Binding: Hardcover
Pages: 736
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.916




Marketing Today



Marketing Impacts Society



Marketing Begins with Economics



The Basics of Marketing



Using Marketing Research



Marketing Begins with Customers



Competitions is Everywhere



Marketing for E-Commerce



The Marketing Strategy



Develop a New Product



Services Need Marketing



Products for Resale



Get the Product to Customers



Determining the Best Price



Promotion Means Effective Communication



Be Creative with Advertising



Selling Satisfies the Customer



Moving into a Global Economy



Managing Risks



Marketing Requires Money



What is Entrepreneurship?



Take Control with Management



Careers in Marketing