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ISBN-10: 0538435763

ISBN-13: 9780538435765

Edition: 2004 (Anniversary)

Authors: James L. Burrow

List price: $124.95
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Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!
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Book details

List price: $124.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 1/29/2003
Binding: Hardcover
Pages: 704
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.696
Language: English

Marketing Today
Marketing Impacts Society
Marketing Begins with Economics
The Basics of Marketing
Using Marketing Research
Marketing Begins with Customers
Competitions is Everywhere
Marketing for E-Commerce
The Marketing Strategy
Develop a New Product
Services Need Marketing
Products for Resale
Get the Product to Customers
Determining the Best Price
Promotion Means Effective Communication
Be Creative with Advertising
Selling Satisfies the Customer
Moving into a Global Economy
Managing Risks
Marketing Requires Money
What is Entrepreneurship?
Take Control with Management
Careers in Marketing