Marketing

Name: Marketing
Price: 5.7 USD
Availability: InStock
ISBN: 9780538435765

ISBN-10: 0538435763

ISBN-13: 9780538435765

Edition: 2004 (Anniversary)

Authors: James L. Burrow

List price: $124.95

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Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!

Book details

List price: $124.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 1/29/2003
Binding: Hardcover
Pages: 704
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.696
Language: English




Marketing Today



Marketing Impacts Society



Marketing Begins with Economics



The Basics of Marketing



Using Marketing Research



Marketing Begins with Customers



Competitions is Everywhere



Marketing for E-Commerce



The Marketing Strategy



Develop a New Product



Services Need Marketing



Products for Resale



Get the Product to Customers



Determining the Best Price



Promotion Means Effective Communication



Be Creative with Advertising



Selling Satisfies the Customer



Moving into a Global Economy



Managing Risks



Marketing Requires Money



What is Entrepreneurship?



Take Control with Management



Careers in Marketing