| |
| |
| Foreword | |
| |
| |
| Introduction | |
| |
| |
| |
| Communication Research Strategies | |
| |
| |
| |
| Studying Communication | |
| |
| |
| The Communication Discipline | |
| |
| |
| Structure of the Field | |
| |
| |
| Structure of Professional Communication Organizations | |
| |
| |
| Activities | |
| |
| |
| Publications | |
| |
| |
| Types of Associations | |
| |
| |
| Communication Research Projects | |
| |
| |
| Academic Pursuits | |
| |
| |
| Professional Pursuits | |
| |
| |
| Summary | |
| |
| |
| References | |
| |
| |
| Examples | |
| |
| |
| Exercises | |
| |
| |
| |
| Searching the Communication Literature | |
| |
| |
| Becoming Familiar With Your Library and Its Services | |
| |
| |
| Search Strategy Outline | |
| |
| |
| The Topic | |
| |
| |
| Selecting, Narrowing, and Adjusting a Topic | |
| |
| |
| The Search | |
| |
| |
| Preparing for the Literature Search | |
| |
| |
| Deciding What Type of Search to Do | |
| |
| |
| The Results | |
| |
| |
| Evaluating and Summarizing Information | |
| |
| |
| Documenting the Search Process | |
| |
| |
| Tips on Searching the Literature | |
| |
| |
| Writing | |
| |
| |
| Summary | |
| |
| |
| References | |
| |
| |
| Examples | |
| |
| |
| Exercises | |
| |
| |
| |
| Using the Internet for Communication Research | |
| |
| |
| Research and the World Wide Web | |
| |
| |
| Gaining Access to the Internet | |
| |
| |
| Internet Addresses | |
| |
| |
| Browser Basics | |
| |
| |
| Troubleshooting | |
| |
| |
| Evaluating Internet Sources | |
| |
| |
| Finding Resources on the World Wide Web | |
| |
| |
| Communicating on the Internet | |
| |
| |
| E-mail | |
| |
| |
| Electronic Discussion Groups | |
| |
| |
| Usenet Newsgroups | |
| |
| |
| CIOS/Comserve | |
| |
| |
| Ethical Issues | |
| |
| |
| Summary | |
| |
| |
| References | |
| |
| |
| Examples | |
| |
| |
| Exercises | |
| |
| |
| |
| Using Computers to Search Electronic Databases | |
| |
| |
| Differing Technological Environments | |
| |
| |
| Varieties of Computerized Databases | |
| |
| |
| Bibliographic Databases | |
| |
| |
| Directory Databases | |
| |
| |
| Source Databases | |
| |
| |
| How to Search Computerized Databases | |
| |
| |
| Standard Search Features | |
| |
| |
| Controlled Vocabulary Versus Key-Word Searching | |
| |
| |
| Boolean Operators | |
| |
| |
| Parentheses | |
| |
| |
| Alternatives to Boolean Operators | |
| |
| |
| Proximity Operators | |
| |
| |
| Phrase Searching | |
| |
| |
| Field-Specific Searching | |
| |
| |
| Truncation | |
| |
| |
| Word and Phrase Indexes | |
| |
| |
| Creating and Reusing Sets | |
| |
| |
| Search Strategies: Boolean Searching | |
| |
| |
| Natural Language Searching | |
| |
| |
| Search Strategies for the World Wide Web | |
| |
| |
| Using Your Search Results | |
| |
| |
| Mediated Searching | |
| |
| |
| Summary | |
| |
| |
| References | |
| |
| |
| Examples | |
| |
| |
| Exercises | |
| |
| |
| |
| Communication Research Sources | |
| |
| |
| |
| General Sources | |
| |
| |
| Handbooks | |
| |
| |
| Textbooks | |
| |
| |
| Encyclopedias | |
| |
| |
| Annual Reviews and Series | |
| |
| |
| Selected Sources | |
| |
| |
| Handbooks | |
| |
| |
| Textbooks | |
| |
| |
| Encyclopedias | |
| |
| |
| Annual Reviews | |
| |
| |
| Series | |
| |
| |
| Examples | |
| |
| |
| Exercises | |
| |
| |
| |
| Access Tools | |
| |
| |
| Bibliographies | |
| |
| |
| Guides to the Literature | |
| |
| |
| Legal Research | |
| |
| |
| On-line Search Strategies: Finding Additional Bibliographies and Guides | |
| |
| |
| Bibliographies on the World Wide Web | |
| |
| |
| Periodical Indexes | |
| |
| |
| Discipline-Based Periodical Indexes | |
| |
| |
| General and Interdisciplinary Periodical Indexes | |
| |
| |
| Locating Book Reviews | |
| |
| |
| Citation Indexes | |
| |
| |
| Media Indexes | |
| |
| |
| Selected Sources | |
| |
| |
| Bibliographies | |
| |
| |
| Guides to the Literature | |
| |
| |
| Periodical Indexes and Abstracts | |
| |
| |
| Media Indexes | |
| |
| |
| Examples | |
| |
| |
| Exercises | |
| |
| |
| |
| Communication Periodicals | |
| |
| |
| Scholarly Journals | |
| |
| |
| Professional and Trade Magazines | |
| |
| |
| Selected Sources | |
| |
| |
| Scholarly Journals | |
| |
| |
| Professional and Trade Periodicals | |
| |
| |
| Electronic Journals | |
| |
| |
| Examples | |
| |
| |
| Exercises | |
| |
| |
| |
| Information Compilations | |
| |
| |
| Collections and Archives | |
| |
| |
| Speech Collections | |
| |
| |
| Media Collections | |
| |
| |
| Legal Collections | |
| |
| |
| Measurement Collections | |
| |
| |
| Statistical Sources | |
| |
| |
| U.S. Government Publications | |
| |
| |
| Yearbooks | |
| |
| |
| Directories | |
| |
| |
| Dictionaries | |
| |
| |
| Manuals | |
| |
| |
| Selected Sources | |
| |
| |
| Collections | |
| |
| |
| Statistical Sources | |
| |
| |
| U.S. Government Publications | |
| |
| |
| Yearbooks | |
| |
| |
| Directories | |
| |
| |
| Dictionaries | |
| |
| |
| Manuals | |
| |
| |
| Examples | |
| |
| |
| Exercises | |
| |
| |
| |
| Communication Research Processes | |
| |
| |
| |
| Designing the Communication Research Project | |
| |
| |
| The Research Process | |
| |
| |
| Descriptive and Explanatory Research | |
| |
| |
| Research Stages | |
| |
| |
| Approaches to Communication Research | |
| |
| |
| Message- or Artifact-Oriented Research | |
| |
| |
| People- or Behavior-Oriented Research | |
| |
| |
| Research Ethics | |
| |
| |
| Summary | |
| |
| |
| Selected Sources | |
| |
| |
| Comprehensive Texts | |
| |
| |
| Content Analysis | |
| |
| |
| Design and Measurement | |
| |
| |
| Media Research | |
| |
| |
| Qualitative and Applied Research | |
| |
| |
| Rhetorical and Media Criticism | |
| |
| |
| Statistics | |
| |
| |
| Survey Research | |
| |
| |
| Exercises | |
| |
| |
| |
| Writing Research Papers | |
| |
| |
| Basic Elements of Good Writing | |
| |
| |
| Tense and Agreement | |
| |
| |
| Voice | |
| |
| |
| Transitions | |
| |
| |
| Grammar | |
| |
| |
| Paragraph Structure | |
| |
| |
| Quoting and Paraphrasing | |
| |
| |
| Style | |
| |
| |
| Writing Formats | |
| |
| |
| Proofreading | |
| |
| |
| Proofreading Checklist | |
| |
| |
| Proofreading Symbols | |
| |
| |
| Submitting Manuscripts | |
| |
| |
| Summary | |
| |
| |
| References | |
| |
| |
| Exercises | |
| |
| |
| |
| Preparing Research Projects | |
| |
| |
| Abstracts | |
| |
| |
| Format | |
| |
| |
| Steps | |
| |
| |
| Literature Reviews | |
| |
| |
| Format | |
| |
| |
| Steps | |
| |
| |
| Critical Papers | |
| |
| |
| Steps | |
| |
| |
| Research Prospectuses | |
| |
| |
| Format | |
| |
| |
| Steps | |
| |
| |
| Original Research Reports | |
| |
| |
| Format | |
| |
| |
| Steps | |
| |
| |
| Summary | |
| |
| |
| References | |
| |
| |
| Exercises | |
| |
| |
| |
| Conducting a Research Study | |
| |
| |
| Conceptualization | |
| |
| |
| Computer Search | |
| |
| |
| Model | |
| |
| |
| Questionnaire | |
| |
| |
| Procedure | |
| |
| |
| Analysis | |
| |
| |
| Epilogue | |
| |
| |
| References | |
| |
| |
| |
| APA Style Basics | |
| |
| |
| |
| Social and Psychological Antecedents of VCR Use | |
| |
| |
| |
| Glossary | |
| |
| |
| Subject Index | |
| |
| |
| Source Index | |