Announcing Broadcast Communicating Today

ISBN-10: 0534563104

ISBN-13: 9780534563103

Edition: 5th 2004 (Revised)

Authors: Carl Hausman, Philip Benoit, Frank Messere, Lewis B. O'Donnell

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Description:

This text presents an introduction to the mechanics, tools, and techniques of television and radio announcing. The text's clear and concise writing style and practical approach have been its consistent strengths and selling points.
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Book details

List price: $258.95
Edition: 5th
Copyright year: 2004
Publisher: Wadsworth
Publication date: 8/4/2003
Binding: Hardcover
Pages: 480
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 2.090

Carl Hausman is the author of more than two dozen books, papers, and journals, many of which focus on metaphor theory and the philosophy of creativity. Some of his best known works include The Complete Small-Business Sourcebook (written with Wilbur Cross); Coping with Hearing Loss: A Guide for Adults and their Families; Crafting the News for Electronic Media: Writing, Reporting and Producing; and A Discourse on Novelty and Creation. Also the co-editor of the Journal of Speculative Philosophy, Carl Hausman has been an adjunct professor at the University of Louisville in Kentucky.

Philip Benoit is an adjunct professor of English at Pennsylvania's Millersville University. He previously served as director of public affairs at Middlebury College in Vermont and associate vice president for communications at Franklin & Marshall College in Lancaster, Pa. With a broad background in radio, television, and public relations, Benoit was the first director of the broadcasting academic program at SUNY Oswego. He also served as executive officer of the American Forces Network in Europe and American advisor to the Vietnamese Armed Forces Radio Network.

Fritz Messere is founding dean of the School of Communication, Media and the Arts at the State University of New York at Oswego. A member of Oswego's communication studies faculty since 1977, he is a former coordinator of its broadcasting and mass communication program and two-time department chair. Messere received both his bachelor's and master's degrees from Oswego and did post-graduate work at Cornell University. He is the co-author of five textbooks on electronic media and communication, including BROADCASTING, CABLE, THE INTERNET AND BEYOND. A nationally recognized expert on broadcasting regulation and telecommunications, Messere has served as external assistant to FCC Commissioner Mimi Wayforth Dawson, as senior fellow of the Annenberg Washington Program in Communication Policy, and on the Rural Policy Research Institute's National Experts Panel on Telecommunications.

Lewis B. O'Donnell was Professor Emeritus of Communication Studies at SUNY Oswego. O'Donnell, a former president of a radio station ownership group, worked in a variety of management and performance positions in radio and television. He was awarded the Frank Stanton Fellowship by the International Radio and Television Society and he received the New York State Chancellor's Award for Excellence in Teaching.

Preface
Foreword
The Communicator in Modern Media
Improving Your Speaking Voice
Understanding the Message
Communicating the Message
Radio Staff Announcing
News Announcing Basics
Television News Announcing
The Craft of Interviewing
Television and Radio Specialties
Commercials and Acting
Polishing Your Skills
Career Advancement
Drill Material: News, Sports, Weather, and Miscellaneous Wire Service Copy
Drill Material: Scripts and Commercial Copy
Focus on Technique: Pronunciation by the book
Glossary
Suggested Readings
Index
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