Basics of Communication Research

ISBN-10: 0534507786

ISBN-13: 9780534507787

Edition: 2004

Authors: Leslie A. Baxter, Earl R. Babbie

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Description:

Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.
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Book details

List price: $199.95
Copyright year: 2004
Publisher: Wadsworth
Publication date: 7/8/2003
Binding: Paperback
Pages: 480
Size: 8.00" wide x 9.50" long x 0.75" tall
Weight: 2.112
Language: English

Leslie A. Baxter is F. Wendell Miller Distinguished Professor of Communication Studies at the University of Iowa, where she has taught for 15 years. She has published over 130 books, book chapters, and articles on interpersonal and family communication. She is the recipient of many awards, including, from the National Communication Association, the Distinguished Scholar Award, the Bernard Brommel Family Communication Award, the Charles Woolbert Research Award, the Franklin Knower Article Award, and the Gerald Miller Book Award; the Berscheid-Hatfield Award from the International Association for Relationship Research (formerly INPR); and the inaugural WSCA Scholar Award from the Western States Communication Association.nbsp;

Earl R. Babbie graduated from Harvard University before enlisting in the U.S. Marine Corps. He received his Ph.D. from the University of California, Berkeley, and began teaching shortly thereafter. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including the bestselling THE PRACTICE OF SOCIAL RESEARCH.

Introduction To Scientific Inquiry About Communication
Human Inquiry and Scientific Inquiry about Communication
Basic Building Blocks in Conducting Communication Research
Paradigms of Knowing in Communication Research
Logic Systems and Theory in Communication Research
The Ethics of Communication Research.
Quantitative Communication Research
Conceptualization and Operationalization
The Logic of Sampling
Survey Research
Experiments
Quantitative Text Analysis
The Basics of Quantitative Data Analysis
Inferential Statistics in Quantitative Data Analysis.
Qualitative Communication Research
Participant Observation
Qualitative Interviewing
Social Text Analysis
Qualitative Data Analysis.
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