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Mission and Money Understanding the University

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ISBN-10: 0521735742

ISBN-13: 9780521735742

Edition: 2010

Authors: Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch

List price: $44.95
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Book details

List price: $44.95
Copyright year: 2010
Publisher: Cambridge University Press
Publication date: 3/29/2010
Binding: Paperback
Pages: 356
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English

Jeffrey P. Ballou is an economist at Mathematica Policy Research, Inc. in Cambridge, Massachusetts. Prior to joining Mathematica, he held faculty positions at Northeastern and Northwestern universities. Dr. Ballou's professional research spans multiple industries, including higher education and health care, areas in which he consults regularly for policy makers and institutional stakeholders. He received his Ph.D. from Northwestern University.

Illustrations
Preface
An Introduction to the Higher Education Industry
The Higher Education Business and the Business of Higher Education – Now and Then
Is Higher Education Becoming Increasingly Competitive?
The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do
Tuition, Price Discrimination, and Financial Aid
The Place of Donations in Funding the Higher Education Industry
Endowments and Their Management: Financing the Mission
Generating Revenue from Research and Patents
Other Ways to Generate Revenue – Wherever It May Be Found: Lobbying, the World Market, and Distance Education
Advertising, Branding, and Reputation
Are Public and Nonprofit Schools “Businesslike”? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty
Not Quite an Ivory Tower: Schools Compete by Collaborating
Intercollegiate Athletics: Money or Mission?
Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents?
Concluding Remarks: What Are the Public Policy Issues?
Appendix
References
Index