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| Acknowledgments | |
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| Introduction | |
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| Logic, Dialectic, and Rhetoric | |
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| The Viewpoint of Informal Logic | |
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| The Old Dialectic of the Greeks | |
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| The Opposition between Rhetoric and Dialectic | |
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| Topics and Fallacies | |
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| Persuasion, Social Influence, and Democracy | |
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| Argumentation Schemes | |
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| Basic Practical Reasoning | |
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| Value-Based Practical Reasoning | |
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| The Star Trek Example | |
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| The Aims of Dialectical and Rhetorical Argumentation | |
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| The Speech Act of Persuasion | |
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| The Belief-Desire-Intention Approach and the Commitment Approach | |
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| Basic Components of Persuasion | |
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| Chaining of Argumentation | |
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| Types of Dialogue | |
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| Deliberation | |
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| Closing of the Deliberation Dialogue | |
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| Acts of Persuasion, Inducement, and Making a Threat | |
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| Negotiation Dialogue and Persuasion | |
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| Relevance and Argument Diagramming | |
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| The Cognitive Component of Persuasion | |
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| The New Definition of the Speech Act of Persuasion | |
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| Propaganda | |
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| Negative Connotations | |
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| Public Discourse and Reason | |
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| Appeal to the People Revisited | |
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| The Dialectical Viewpoint on Propaganda | |
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| Persuasion and Propaganda | |
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| Characteristics of Propaganda | |
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| Is Propaganda Necessarily Dishonest or Irrational? | |
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| Openness to Contrary Evidence | |
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| Deceptiveness and Relevance in Propaganda | |
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| Evaluating Argumentation in Propaganda | |
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| Appeals to Fear and Pity | |
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| Appeals to Fear and Pity in Mass Media | |
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| Appeals to Fear | |
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| Appeals to Pity | |
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| The Respondent-to-Dialogue Problem | |
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| Simulative Reasoning | |
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| The Dual Process Model of Persuasion | |
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| The Structure of Appeals to Fear | |
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| The Structure of Appeals to Pity | |
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| Multi-agent Structure of Both Types of Argument | |
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| When Are Appeals to Fear and Pity Fallacious? | |
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| Ad Hominem Arguments in Political Discourse | |
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| Classifying the Types of Ad Hominem Argument | |
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| The Circumstantial and Other Types | |
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| Argument from Commitment | |
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| The Gore Case | |
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| The Battalino Case | |
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| Classifying the Argument in the Battalino Case | |
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| Evaluating the Argument in the Battalino Case | |
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| Implicature and Innuendo | |
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| Evaluating the Argument in the Gore Case | |
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| Evaluating the Arguments Rhetorically and Dialectically | |
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| Arguments Based on Popular Opinion | |
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| Influencing the Mass Audience | |
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| Appeal to Popular Opinion as an Argument | |
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| Cases in Point | |
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| The Form of the Argument | |
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| Fallacious Appeals to Popular Opinion | |
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| Endoxa in Greek Dialectic | |
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| Public Opinion as Informed Deliberation | |
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| A More Careful Basis for Evaluating Cases | |
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| Viewing the Public as an Agent | |
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| Evaluating Appeal to Popular Opinion | |
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| Fallacies and Bias in Public Opinion Polling | |
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| Definitions and Sampling Surveys | |
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| Question Wording and Emotive Bias in Polls | |
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| The Structure of the Question | |
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| Forcing an Answer | |
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| Use of Polls by Advocacy Groups | |
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| The Advent of Deliberative Polling | |
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| Argumentation Schemes and Critical Questions | |
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| Using Formal Dialectical Models of Argumentation | |
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| Combining Dialectical and Empirical Methods | |
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| Conclusion and Summary of Fallacies | |
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| Persuasive Definitions and Public Policy Arguments | |
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| Stevenson's Theory of Persuasive Definitions | |
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| Cases of Public Redefinitions | |
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| Wider Implications of These Cases | |
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| Definitions in the New Dialectic | |
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| Proof of Legitimacy of Persuasive Definitions | |
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| Argumentation Schemes Relating to Definitions | |
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| The Speech Act of Defining | |
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| Evaluating Persuasive Definitions | |
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| What Should the Rules for Persuasive Definitions Be? | |
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| Conclusions | |
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| The Structure of Media Argumentation | |
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| Rhetoric and Dialectic Reconfigured | |
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| The Respondent-to-Dialogue Problem Revisited | |
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| Direct and Indirect Media Argumentation | |
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| Star Trek: The Rhetorical Dimension | |
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| Argumentation Strategies | |
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| Plan Recognition | |
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| The Solution to the RTD Problem | |
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| Fifteen Basic Components of Media Argumentation | |
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| The Persuasion System | |
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| Computational Dialectics for Rhetorical Invention | |
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| Bibliography | |
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| Index | |