Nature and Origins of Mass Opinion

Name: Nature and Origins of Mass Opinion
Price: 7.8 USD
Availability: InStock
ISBN: 9780521407861

ISBN-10: 0521407869

ISBN-13: 9780521407861

Edition: 1992

Authors: John R. Zaller, Dennis Chong, James H. Kuklinski

List price: $36.99

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Description:

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in…

Book details

List price: $36.99
Copyright year: 1992
Publisher: Cambridge University Press
Publication date: 8/28/1992
Binding: Paperback
Pages: 382
Size: 5.98" wide x 8.90" long x 1.18" tall
Weight: 1.430
Language: English



List of tables and figures


Preface



Introduction: the fragmented state of opinion research



Information, predispositions, and opinion



How citizens acquire information and convert it into public opinion



Coming to terms with response instability



Making it up as you go along



The mainstream and polarization effects



Basic processes of 'attitude change'



Tests of the one-message model



Two-sided information flows



Information flow and electoral choice



Evaluating the model and looking toward future research



Epilogue: the question of elite domination of public opinion


Measures appendix


References


Index