Microeconomics for MBAs The Economic Way of Thinking for Managers
Edition: 2nd 2010 (Revised)
List price: $126.95
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Description: In this textbook on microeconomics, the authors minimize attention to mathematics and maximize attention to intuitive economic thinking. Part one of each chapter outlines the basic theory, and part two applies this basic theory to management issues.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $126.95
Copyright year: 2010
Publisher: Cambridge University Press
Publication date: 7/19/2010
Size: 7.75" wide x 10.25" long x 1.00" tall
Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.
|List of figures|
|List of tables|
|The Market Economy, Overview and Application:|
|Microeconomics: a way of thinking about business|
|Competitive product markets and firm decisions|
|Principles of rational behavior in society and business|
|Applications of the economic way of thinking: domestic government and management policies|
|Applications of the economic way of thinking: international and environmental economics|
|Demand and Production Theory:|
|Consumer choice and demand in traditional and network markets|
|Production costs and the theory of the firm|
|Production costs in the short run and long run|
|Competitive and Monopoly Market Structures:|
|Firm production under idealized competitive conditions|
|Monopoly power and firm pricing decisions|
|Firm strategy under imperfectly competitive market conditions|
|Competitive and monopsonistic labor markets|