Brand New The Shape of Brands to Come

Name: Brand New The Shape of Brands to Come
Availability: OutOfStock
ISBN: 9780500291399

ISBN-10: 050029139X

ISBN-13: 9780500291399

Edition: 2014

Authors: Wally Olins

List price: $24.95

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Description:

What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about…

Book details

List price: $24.95
Copyright year: 2014
Publisher: Thames & Hudson
Publication date: 4/22/2014
Binding: Paperback
Pages: 300
Size: 7.30" wide x 9.30" long x 0.90" tall
Weight: 1.078
Language: English