Making Ads Pay Timeless Tips for Successful Copywriting

Name: Making Ads Pay Timeless Tips for Successful Copywriting
Price: 12.17 USD
Availability: InStock
ISBN: 9780486486017

ISBN-10: 048648601X

ISBN-13: 9780486486017

Edition: 2011

Authors: John Caples

List price: $21.75

30 day, 100% satisfaction guarantee!

Buy new: $13.27

Marketplace

2 new & used from $12.17

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Book details

List price: $21.75
Copyright year: 2011
Publisher: Dover Publications, Incorporated
Publication date: 10/20/2011
Binding: Paperback
Pages: 256
Size: 5.39" wide x 8.31" long x 0.71" tall
Weight: 0.594



Foreword



Seven Steps to Successful Advertising



How I Wrote My First Advertisement



How to Write Story Copy



They Laughed When I Sat Down at the Piano



They Grinned When the Waiter Spoke to Me in French



Some Principles Learned in Mail Order Advertising



An Ad That Failed-and One That Didn't



Which Appeals Succeed? ... Which Fail?



How to Think Up Ideas



How to Write Headlines



Ten Ways to Write the First Paragraph



How to Write Advertising Copy



Ten Ways to Make Ads Believable



Six Ways to Prove It's a Bargain



Nine Ways to Make It Easy to Buy



Six Ways to Make People Buy Now



A Check List for Making Ads Pay


Index