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Making Ads Pay Timeless Tips for Successful Copywriting

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ISBN-10: 048648601X

ISBN-13: 9780486486017

Edition: 2011

Authors: John Caples

List price: $21.75
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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Book details

List price: $21.75
Copyright year: 2011
Publisher: Dover Publications, Incorporated
Publication date: 10/20/2011
Binding: Paperback
Pages: 256
Size: 5.39" wide x 8.31" long x 0.71" tall
Weight: 0.594

Seven Steps to Successful Advertising
How I Wrote My First Advertisement
How to Write Story Copy
They Laughed When I Sat Down at the Piano
They Grinned When the Waiter Spoke to Me in French
Some Principles Learned in Mail Order Advertising
An Ad That Failed-and One That Didn't
Which Appeals Succeed? ... Which Fail?
How to Think Up Ideas
How to Write Headlines
Ten Ways to Write the First Paragraph
How to Write Advertising Copy
Ten Ways to Make Ads Believable
Six Ways to Prove It's a Bargain
Nine Ways to Make It Easy to Buy
Six Ways to Make People Buy Now
A Check List for Making Ads Pay