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Designing Interactive Strategy From Value Chain to Value Constellation

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ISBN-10: 0471986070

ISBN-13: 9780471986072

Edition: 1998

Authors: Richard A. Normann, Donald A. Schon, Rafael Ram�rez

List price: $85.00
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Description:

Written by two leading strategy thinkers, this book shows how, with changing markets and new technologies, new ways of creating value are being explored.
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Book details

List price: $85.00
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/9/1998
Binding: Paperback
Pages: 184
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.594
Language: English

The Historical and Technological Driving Forces Shaping Business Today
Competitive Dominance in the World of Business
Economies versus Sectors
The Microprocessor
Value Constellations
Co-Production
What Is a Product?
Density of Offerings and Value Creation
Examples of Co-Production
The Customer's Customer
What is a Business?
Shifting Activities Among Actors: Reconfiguration
Innovative Co-Production Relationships
Offerings and Value-Creation Logics
The Micro Level-A First Look at Its Architecture
From Value Chain to Value Constellation
The Offering as Code Carrier
Leverage
Value-Creation Logics
Inherent Dimensions of Offerings
Reconfiguration
What is Reconfiguration?
Why Reconfigure?
Examples of Reconfiguration
The Need for Continuous Improvement: Reconfiguring as a Process
Illustrative Cases
Introduction
IKEA and the 'What'
Ryder System and the Reconfiguration of the Truck Leasing Industry and The 'What'
Danish Pharmacists and their National Association and the 'How'
The Compagnie Generale des Eaux and the Suez Lyonnaise des Eaux: the Why'
References
Glossary
Index