Designing Interactive Strategy From Value Chain to Value Constellation

Name: Designing Interactive Strategy From Value Chain to Value Constellation
Price: 8.17 USD
Availability: InStock
ISBN: 9780471986072

ISBN-10: 0471986070

ISBN-13: 9780471986072

Edition: 1998

Authors: Richard Normann, Rafael Ramï¿½rez, Rafael Ramï¿½rez

List price: $85.00

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Description:

Written by two leading strategy thinkers, this book shows how, with changing markets and new technologies, new ways of creating value are being explored.

Book details

List price: $85.00
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/9/1998
Binding: Paperback
Pages: 184
Size: 6.32" wide x 9.74" long x 0.51" tall
Weight: 0.682
Language: English



The Historical and Technological Driving Forces Shaping Business Today


Competitive Dominance in the World of Business


Economies versus Sectors


The Microprocessor


Value Constellations



Co-Production


What Is a Product?


Density of Offerings and Value Creation


Examples of Co-Production


The Customer's Customer


What is a Business?


Shifting Activities Among Actors: Reconfiguration


Innovative Co-Production Relationships



Offerings and Value-Creation Logics


The Micro Level-A First Look at Its Architecture


From Value Chain to Value Constellation


The Offering as Code Carrier


Leverage


Value-Creation Logics


Inherent Dimensions of Offerings



Reconfiguration


What is Reconfiguration?


Why Reconfigure?


Examples of Reconfiguration


The Need for Continuous Improvement: Reconfiguring as a Process


Illustrative Cases


Introduction



IKEA and the 'What'



Ryder System and the Reconfiguration of the Truck Leasing Industry and The 'What'



Danish Pharmacists and their National Association and the 'How'



The Compagnie Generale des Eaux and the Suez Lyonnaise des Eaux: the Why'


References


Glossary


Index