Your Gut Is Still Not Smarter Than Your Head How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits

Name: Your Gut Is Still Not Smarter Than Your Head How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
Price: 4.53 USD
Availability: InStock
ISBN: 9780471979937

ISBN-10: 0471979937

ISBN-13: 9780471979937

Edition: 2007

Authors: Kevin Clancy, Peter Krieg

List price: $29.95

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Praise forYour Gut Is Still Not Smarter Than Your Head"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth."-Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management"Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and…

Book details

List price: $29.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/30/2007
Binding: Hardcover
Pages: 304
Size: 6.49" wide x 9.36" long x 1.05" tall
Weight: 1.100
Language: English




Why You Should Be Unhappy with Your Marketing Even if You're Not



Nothing Is More Important than Marketing



More Marketing Decisions Are Made with Guts than Brains



How to Give Your Marketing a "Performance Review"



Six Easy Steps (and One Hard One) to Better Marketing



So Many Targets...So Which Are Worth Targeting?



Positioning The Battle for the Mind Is Lost before the First Shot Is Fired



Generate Two Billion Product Ideas and Choose the Best One



Don't Slip in the Media Muddle



Why Your Advertising Is a Waste-and What to Do about It



Sports Sponsorships Are Often a Mug's Game



How to Make the Sales Reps Our Friends...Really



How to Finally Make It All Work Together



Connect All the Marketing Plan's Dots



How to Get All These Great Plans Implemented



Brand Equity-Out; Customer Equity-In



Yes, You Can Measure Marketing ROI


Notes


Index