Wiley Pathways Marketing

Name: Wiley Pathways Marketing
Price: 46.44 USD
Availability: InStock
ISBN: 9780471790792

ISBN-10: 0471790796

ISBN-13: 9780471790792

Edition: 2007

Authors: Alexander Hiam, Linda G. Rastelli

List price: $98.95

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Description:

Building on three well known Marketing books (Marketing for Dummies, Core Concepts of Marketing, and The Ultimate Guide to Electronic Marketing for Small Business), this text creates a concise introduction to the general principles of a marketing course. Introducing Marketing defines basic terms and concepts, describes the key features and characteristics of strategies and tools that practitioners use in their field, and provides students with a strong background with which to apply their newly acquired knowledge.

Book details

List price: $98.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/18/2006
Binding: Paperback
Pages: 376
Size: 7.20" wide x 9.00" long x 0.80" tall
Weight: 1.452



Introducing Marketing



Business Marketing



Making Marketing Happen



The Marketing Plan



Analyzing Marketing Opportunities



Knowing Consumers



Segmenting and Targeting Markets



Marketing Research



Product and Distribution



Developing and Managing Products



Marketing Channel Management



Retailing



Pricing



Advertising and Promotion



Marketing Communications and Personal Selling



Advertising



Publicity, Public Relations, and Sales Promotions



Internet Marketing