Heavy Hitter Selling How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy

Name: Heavy Hitter Selling How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
Availability: InStock
ISBN: 9780471787006

ISBN-10: 0471787000

ISBN-13: 9780471787006

Edition: 2006

Authors: Steve W. Martin

List price: $22.00

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Description:

Based on Steve Martin's proven sales program, Heavy Hitter Selling shows readers how to improve their sales success using nothing more than their voices and their senses. The result of Martin's twenty-year career, including thousands of sales calls, this book presents practical solutions and proven tactics for better selling. From the psychological and physical aspects of a sale to the real-life achievements of actual salespeople, Martin outlines valuable tips and techniques that ambitious sales teams in any industry need in order to connect with prospects and close the deal. Heavy Hitter Selling features unbeatable advice on selling based on the hard science of how people communicate and…

Book details

List price: $22.00
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/7/2006
Binding: Paperback
Pages: 400
Size: 6.10" wide x 9.00" long x 1.10" tall
Weight: 1.078
Language: English



Introduction: Why Should You Read This Book?



The Human Nature of Communication



The Heavy Hitter



How People Communicate



How People Are Wired



How People Think



Finding the Truth



Customer Sales Strategies



Choosing Your Battles



Building Customer Rapport



Your Two Most Important Customers: Your Manager and You



Finding Your Coach



The Power of Persuasion



The Deeper Meaning of Language



Intuitive Persuasion



Metaphors for the Mind


Epilogue


Notes


Bibliography


Glossary


Index


About the Author