Marketing Mistakes and Successes

ISBN-10: 0471743216

ISBN-13: 9780471743217

Edition: 10th 2006 (Revised)

Authors: Robert F. Hartley

List price: $67.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $67.95
Edition: 10th
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/4/2005
Binding: Paperback
Pages: 384
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.990

Introduction
Marketing Wars
Burger Wars: McDonald's vs. Burger King, Yum et al
Cola Wars: Coca-Cola vs. PepsiCo
Airliner Wars: Boeing vs. Airbus
Sneaker Wars: Nike vs. Reebok
Managing Change And Crises
Al Dunlap Savages Scott Paper and Sunbeam
Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario
Perrier�Overresponding to a Crisis
Competitive Uncertainties
The Kmart/Sears Merger of Faltering Firms
Hewlett-Packard Under Carly Fiorina
Toys "R" Us: Trying to Defend Against Wal-Mart
Gateway�s Efforts to Stay Alive
Marketing Management Mistakes
Maytag: An Incredible Sales Promotion in <st1:country-region w:st="on"><st1:place w:st="on">England</st1:place></st1:country-region>
Merck's Vioxx Catastrophe
Snapple: Quaker's Reckless Acquisition
Newell Rubbermaid Destroys a Growth Mode
Euro Disney: Bungling a Successful Format
Notable Marketing Successes
Harley Davidson � Creating an Enduring Mystique
Vanguard Mutual Funds�Success in Taking the Road Less Traveled
Southwest Airlines�"Try to Match Our Prices"
Wal-Mart�The Unstoppable
Entrepreneurial Adventures
<st1:place w:st="on"><st1:City w:st="on">Boston</st1:City></st1:place> Beer�Is Greater Growth Possible?
Office Max�To the End
Conclusions: What Can Be Learned?
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×