Pick Me Breaking into Advertising and Staying There

Name: Pick Me Breaking into Advertising and Staying There
Availability: InStock
ISBN: 9780471715573

ISBN-10: 0471715573

ISBN-13: 9780471715573

Edition: 2005

Authors: Nancy Vonk, Janet Kestin

List price: $22.00

30 day, 100% satisfaction guarantee!

Buy used: $7.87

Buy new: $14.43

Marketplace

5 new & used from $3.30

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Making it in advertising is tough. The authors of this text offer a primer for students and junior ad professionals who want to make their mark in advertising.

Book details

List price: $22.00
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/26/2005
Binding: Paperback
Pages: 240
Size: 5.90" wide x 8.90" long x 0.69" tall
Weight: 0.638
Language: English

NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy & Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.



Foreword: Rick Boyko


Preface


Acknowledgments


Introduction: The View from Down Here: Ignacio Oreamuno



Breaking into Advertising



Was I really Put on This Earth to Do Ads?



School Daze



What's a Good


A Ad, Anyway?



Portfolio Preparation: Like Giving Birth, Only More Painful



Getting a Job in This Lifetime: It Can be Done



Internships: Purgatory, Rip-Off, or Free Education?



What Place Is Right For Me?



You're Thea Chosen One Now What?



Money-Not That You Care About that



Fear and Self-Loathing: Snap Out of It



Brainstorming Techniques (You're Going to Need Them)



Awards. Yes, They Matter


How the Judges Decide



Boss Problems: Try Not to Kill Him


Or Sleep with Him



Partner Problems: Do You Need Counseling, a Divorce, or a Gun?



Copywriting



Art Direction



Account Executives: They're People, Too



Identity Crisis



Am I in the A Wrong Place?



Ethics in Advertising: Not Necessarily an Oxymoron



CD Life (Be careful what You Wish For)



Women: The Vanishing Act



Age(ism): Is 39 the New 65?



Staying Sane in an Insane Business



Miscellaneous: The Best Chapter of A Any Book



Strangest Questions: Maybe Even better than Miscellaneous



But Wait, There's More! the Gurus Share Years of Collective Wisdom, and Embarrassing Photos



What I Know Now That I Wish I'd Known Then



What I Look for in a Junior



A Century Ago, We Were Juniors, Too


Appendix: The Inspiration Grab Bag


Index