Internet, Mail, and Mixed-Mode Surveys The Tailored Design Method

Name: Internet, Mail, and Mixed-Mode Surveys The Tailored Design Method
Price: 5.66 USD
Availability: InStock
ISBN: 9780471698685

ISBN-10: 0471698687

ISBN-13: 9780471698685

Edition: 3rd 2009

Authors: Don A. Dillman, Leah Melani Christian, Jolene D. Smyth

List price: $94.95

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Description:

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of online surveys. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.

Book details

List price: $94.95
Edition: 3rd
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/20/2008
Binding: Hardcover
Pages: 512
Size: 6.25" wide x 9.50" long x 1.50" tall
Weight: 2.090



Preface



Turbulent Times for Survey Methodology



The Tailored Design Method



Coverage and Sampling



The Basics of Crafting Good Questions



Constructing Open- and Closed-Ended Questions



From Questions to a Questionnaire



Implementation Procedures



When More than One Survey Mode Is Needed



Longitudinal and Internet Panel Surveys



Customer Feedback Surveys and Alternative Delivery Technologies



Effects of Sponsorship and the Data Collection Organization



Surveying Businesses and Other Establishments



Coping with Uncertainty


References


Index