Sports Event Management and Marketing Playbook
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Description: The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage. Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features: "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations This book is part of The Wiley Event Management Series.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $94.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/27/2004
Size: 7.75" wide x 9.25" long x 1.00" tall
|Series Editor Foreword|
|Play 1: Defining and Developing Objectives, Strategies, and Tactics|
|Play 2: Identifying Costs|
|Play 3: Identifying Revenue Streams|
|Play 4: Soliciting and Selecting Host Cities and Venues|
|Play 5: Starting the Clock on the Sports Event Planning Process|
|Play 6: Understanding the Sports Event-Sponsor Relationship|
|Play 7: Teaming with Sponsors|
|Play 8: Maximizing and Servicing the Media Partnership|
|Play 9: Activating the Sports Event Marketing Plan|
|Play 10: Engaging the Community|
|Play 11: Accommodating and Managing Guests|
|Play 12: Presenting Your Event|
|Play 13: Working with Broadcasters|
|Play 14: Managing for the Unexpected|
|Play 15: Reviewing the Game Tapes|
|Event Expense Budget Worksheet|
|Sample Host City Request for Proposal|
|Request for Proposal Evaluation Form|
|Facility Selection Survey Form|
|Sample Facility Event License Agreement|
|Sample Sports Event Sponsorship Deck|
|Sample Sponsorship Agreement|
|Sports Event Participant Release|
|Sample Sports Event Rundown|
|Glossary of Common Sports Event Management and Marketing Terms|